Saturday, September 27, 2008

The Drawing Room

Date: September 2008

Client: The Drawing Room

Agency: Media Dimension Pte Ltd

Job:

Copywriting of website copy for:
- "About Us" page
- "What We Do" page


Why I Wrote What I Wrote:


Initially client only wanted website & logo design services from my agency; I'd thrown in the copywriting out of goodwill but it was dismissed by client as they had their own idea about what they wanted to say.

Status: Completed

Sunday, August 31, 2008

Sun Restaurant Group

Date: August 2008

Client: Sun Restaurant Group

Agency: Media Dimension Pte Ltd

Job: Corporate Portfolio (Revision)

Revisions to collateral previously done

Copywriting of:
- Restaurant History (7th Storey)


Why I Wrote What I Wrote:


Some revisions to client's portfolio items that I did previously, plus a casual request from my agency to do up a short piece on the history of the 7th Storey Restaurant for the inside cover of their menu.

Status: Completed

Sunday, August 17, 2008

Song Brothers - Comex 2008

Date: August 2008

Client: Song Brothers

Agency: Media Dimension Pte Ltd

Job: Apple Mac - Comex 2008

Copywriting of:
- Publicity Banner Taglines

Concepts Copy: See below sample taglines


Why I Wrote What I Wrote:

Client requested for taglines choices in line with the Mac & PC dudes' ads that were running under the Apple publicity campaign then, and at the same time publicize their exclusive three-year extended warranty.

Watched some of those ads, had mental pictures of the guys and came up with a selection. Unfortunately, client had a sudden change of mind and decided to use a nurse (!) instead. Darn…still, it was fun working with Mac & PC :)

Mac's waiting for you at Booth 6138. (But don't tell PC.)

Mac's coming (with FREE 3-Year Extended Warranty). Cancel or allow?
Visit Booth 6138 right now.

Mac's on top with FREE 3-Year Extended Warranty.
Get it on at Booth 6138.

WANNA BE ON TOP WITH MAC?
Get it on with Mac's FREE 3-Year Extended Warranty at Booth 6138.

Status: Completed

Saturday, June 14, 2008

Sim Lim Square

Date: June 2008

Client: Sim Lim Square

Agency: Media Dimension Pte Ltd

Job: GET IT @ Sim Lim Square (June 2008)

Copywriting of:
- Event photos captions
- 'Thank You' electronic mailer & web message

Why I Wrote What I Wrote:

This was a rerun of previous year's sale event. Both client and my agency decided to stick to the same event theme - GET IT @ Sim Lim Square - to reinforce rather than diffuse awareness, hence the jobs were much easier this time.

Status: Completed

Saturday, June 7, 2008

DrMartens Pegasuz

Actually did this last year but was not in time for submission. Here it is in this year's boot design competition. Say you absolutely love the DrMartens Pegasuz and click on it to vote. ;)

Wednesday, June 4, 2008

GotoSingapore Website

Date: June 2008

Client: Media Dimension Pte Ltd

Agency: Media Dimension Pte Ltd

Job: GotoSingapore Website

Copywriting/editing of website copy for:
- Landing page
- Entry Requirements & Visa section
- Customs & Regulations section
- Baggage Clearance section
- Airport Information section
- Accommodation section
- Transport section
- Money & Finance section
- Things to Do section
- Tax Rebates & Duty-Free Concessions section
- Communication & Postal Services section
- Medical Facilities section
- STB Visitors Centres section
- STB Offices Worldwide section
- Useful Numbers section
- Facts & Information section
- FAQ section

Why I Wrote What I Wrote:


www.gotosingapore.sg targets to be more than just another tourist information site; it aims to provide information that potential tourists will really need and points them to the respective sites for further reference. Most importantly, this site goes hand in hand with the GotoSingapore traveller directories and provides complementing online support to these.

Status: Completed

Wednesday, April 9, 2008

A-Promise Website

Date: April 2008

Client: Media Dimension Pte Ltd

Agency: Media Dimension Pte Ltd

Job: A-Promise Website

Copywriting/editing of website copy for:
- Landing page
- Online articles


Why I Wrote What I Wrote:


This website, www.a-promise.com, is catered to couples from all age groups, at all stages of their relationships. It allows puppy loves to profess their adoration for the other halves, young couples to pick up tips and ideas for special occasions or for mature couples to plan or showcase their marriage plans or after marriage progress. Am editing short articles for the site on a continual basis.

Status: Completed