Autostrasse

Date: January - March 2016

Client: Autostrasse Pte Ltd

Agency: Up On A Tree

Job:

Copywriting:

- Website Copy 
1. Corporate Introduction
2. Our Team

Why I Wrote What I Wrote:

Client is an independent automobile servicing specialist focussing on luxury makes and was in the midst of an image revamp. The interview with them surfaced their dedication towards and passion for what they do, and these were the aspects incorporated and emphasized in the copy. 

Status: Completed

Melvin Tan

Date: February 2016

Client: Melvin Tan

Agency: Up On A Tree

Job:

Copywriting:

- Profile Brief 

Why I Wrote What I Wrote:

Agency chief personnel needed a quick profile brief; written and completed within day of request. 

Status: Completed

Spirited Audacity

May the year of the audacious Monkey bring much liveliness and good fortune to all.

Xing Xian Teochew Cuisine

Date: January 2016

Client: Xing Xian Teochew Cuisine

Agency: Up On A Tree

Job:

Copywriting & Translation:

- Menu 
1. About Us

Why I Wrote What I Wrote:

Client is a Teochew culinary establishment relocating to a new premise, thus taking the opportunity to also revamp their menu. Focus was on the foundation upon which the business was built as well as the principles by which the business is conducted.

Status: Completed

Bright Star

Wishing all an illuminating Christmas and a marvellous 2016.

SPACG Studio

Date: October - December 2015

Client: SPACG Studio

Job:

Copywriting & Translation:

- Gallery Write-ups 
1. Mango
- Year-end Thank You Message

Why I Wrote What I Wrote:

Other than the usual write-up and translation, client requested for a concise appreciation message which would be inserted in their newsletter as a wrap-up for the year. It is always enjoyable to have had a successful year, more so to sum up and look forward to an even more exciting new year. :)

Status: Completed

Scholastic Singapore (Pr1me Mathematics)

Date: September - November 2015

Client: Scholastic Singapore

Job:

Assessment Editing & Proofreading:

- Pr1me Mathematics Practice Tests (Grades 1 - 6)

Why I Wrote What I Wrote:

This was pretty much an editing and proofing job for (i) Southeast Asia, and (ii) Philippines editions of a new assessment series. Was a pretty easy project, but which requires tweaking of generic content to suit a specific market.

Status: Completed