Date: September 2006
Client: UVW, Inc.
Agency: Media Dimension Pte Ltd
Job:
Copywriting of campaign taglines & concepts (Local Launch)
Tagline: Illuminate my night. / Style by day, verve by night. / Light me up. Turn me on.
Why I Wrote What I Wrote:
This was written for the product launch campaign for a US brand of trendy, up-market watches. The images for potential ads were conjured up as I worked on the copy. The taglines were created for nightlife-tinted ad concepts.
Status: Completed; project on hold by client