ATF Kopitiam

Date: August 2007

Client: ATF Kopitiam Pte Ltd

Agency: Media Dimension Pte Ltd

Job:

Copyediting of corporate introduction for use on glass wall sticker

Why I Wrote What I Wrote:

Simple job of editing existing text. Some amendments on grammar and word usage.

Status: Completed

Calce

*PERSONAL PROJECT*

Date: August 2007

Company: Calce

Job: Website copy

Copyediting of:
- "Company" section
- "Quality" section

Why I Wrote What I Wrote:

Was having a hangover from Andalucia, hence surfing some Spanish fashion labels to feed my craving when I chanced upon this company selling zapatos (shoes). Read the English copy and found some irregularities with the sentence structure so I edited it and emailed it over to them, complimentary. I'm not sure why they did not use it though; perhaps just wary of free services. The original copy is still on www.calce.es, as compared to mine:

Company

At CALCE, the shoes we put to the most demanding customers' disposition are of uncommon quality. They are born of the experience, and constant evolution, of three generations of specialists and artisans.

At CALCE, you will find a range of styles suitable for various occasions, all with the same comfort, flexibility and durability that is the mark of CALCE.

With the careful selection of materials and our fabrication artisans, amongst other stringent requirements, we are able to attain our goal: to make shoes which unite both STYLE and COMFORT.

At present, we have created a new sub-brand VICTOR LANZ, which falls in stride with the current fashion trends. As always, you will know our shoes by their quality, style and comfort.

Quality

All the leathers as well as the materials employed in the production of our footwear are meticulously selected. Only those with the best qualities, controlled by our artisans, are used in the construction of the shoes we offer to our clients.

Status: Completed