Sunday, October 28, 2007

Island Resort

Date: October 2007

Client: Island Resort Singapore

Agency: Media Dimension Pte Ltd

Job:

Copywriting of inflight magazine advertisement taglines & copy

Concepts Copy: See below concepts

Why I Wrote What I Wrote:

This was to be an inflight magazine ad for a local resort, targeting at delegates to Singapore looking for a stay out of the ordinary. It started out as edit work but eventually I decided to just write new copy; much easier. The couple of lines read A boutique resort within the city. Work and play only minutes away. Modified the rest of the ad copy to suit this.

Status: Completed