Client: Pan-West Pte Ltd
Agency: Media Dimension Pte Ltd
Job: Branding Campaign
Proposal of branding campaign taglines & copy
Concepts Copy: See below concept
Why I Wrote What I Wrote:
Client needed a crisp, contemporary style similar to TagHeuer's celebrity endorsements, so I did some research on golfing quotes coined and created variations on three taglines.
One of my personal favourites read There are no points for style, but it never hurt anyone. It implies that Pan West equips golfers with not just what they need for golfing, but also with style when golfing. Next has to be Gear up first class, play like first class which is straight to the point. Kinda like the tongue-in-cheek Other golfers prepare for disaster. Pan West golfers prepare for success too.
Status: Completed
