Community Chest

Date: October 2008

Client: Community Chest

Agency: Media Dimension Pte Ltd

Job: Windmill of Love 2008 (Pitch)

Copywriting of:
- Direct Mailer Copy
- Microsite Copy
- Mailer Design Rationale

English to Mandarin translation of:
- Direct Mailer Copy
- Microsite Copy

Concepts Copy: See below campaign taglines

Why I Wrote What I Wrote:

This was a pitch for Community Chest's annual fund-raising campaign, Windmill of Love. In client's brief, client specifically requested to see the Mandarin direct mailer copy prior to the English copy, as the majority in their target market was Mandarin-speaking. Skills picked up from my recent Certificate in Business Translation Skills course came in handy:

Will you make Clarissa's windmill of life dance?
您会使Clarissa的生命风车鼓舞吗？

Status: Pitch copy completed; not awarded