Christmas Is Here

Albeit a bit early, just want to catch friends and associates before they go for their holidays ;)

Wishing one and all a beautiful Christmas of joy, peace and love, and a fulfilling and successful 2011 ahead! :)

How To Be A Ghostwriter ;)

Date: October - December 2010

Agency: Media Dimension Pte Ltd

Job: How To Be A (Confidential part of title)

Why I Wrote What I Wrote:

Agency contacted me late this year about a major project - to ghostwrite a book for a businessman well-known in his industry for having created a successful chain.

After a few power-packed meetings of full content input with the man himself and some personal research on the industry, I began penning the first few chapters. First time ghostwriting but hey, it is definitely much more satisfying than shorter project types. Setback is the confidentiality terms, which is part of the ghostwriting agreement, so I really can't display any part of my writings here.

Waiting for the rest of the book's content to come in at the mo.

Status: Completed; handed over to client for further action

Anggrik Performing Arts

Date: February 2010

Client: Anggrik Performing Arts

Job: Company Proposal & Letters
- Grant Application Proposal
- Grant Application Letter
- Instrument Donation Letter
- Membership Verification Letter

Why I Wrote What I Wrote:

Anggrik Performing Arts is a non-profit organization set up by a friend recently. It basically caters to young musicians of the Angklung instrument who want a platform to continue developing their skills and making and sharing Angklung music with like-minded Angklung musicians. Created the grant application documents and later on, the donation and membership letters.

Status: Completed

Marshall Cavendish

Date: February 2010

Client: Marshall Cavendish

Job: Editing Introductory Text

Why I Wrote What I Wrote:

By chance, a friend working at client's had mentioned their requirement for a copywriter who can focus solely on editing introductory texts for their educational materials. Got in conversation with their executive but unfortuantely client decided not to outsource this job after all. By then I'd actually already done the edit but hadn't submit yet. Here's an excerpt:

Before:

Since 1995, Singapore students have consistently emerged tops in Mathematics in the Trends in Mathematics and Science Study (TIMSS) conducted by the International Association for the Evaluation of Educational Achievement (IEA). The Primary Mathematics series was at the heart of Singapore’s national math curriculum as it achieved its successive TIMSS victories. Written and developed in 1982 by the Ministry of Education, Singapore, the Primary Mathematics series was the only mathematics series used in Singapore primary schools up until 2001.

After:

In the Trends in Mathematics and Science Study (TIMSS) conducted by the International Association for the Evaluation of Educational Achievement (IEA), Singapore students have consistently topped scores in Mathematics since 1995 until recent years in 2003.

The Primary Mathematics series was a significant contributing factor to Singapore’s continual successes in Mathematics education. Written and developed in 1982 by the Ministry of Education, Singapore, the Primary Mathematics series was the only mathematics series used in Singapore primary schools until 2001.

Status: Completed

Greetings for the Lunar New Year

Wishing all family, friends and associates a very exciting and fulfilling year of the Tiger with abundance of good health, wealth and happiness! 虎虎生威，新年快乐！

I personally prefer the purely Mandarin version's layout so here it is: