From Love

Wishing one and all a most beautiful Christmas and an inspiring year ahead.

Annotate Consulting

Date: April 2014

Client: Annotate Consulting

Job:

Copywriting:

- Website 
1. Home
2. About us
3. What we do
4. Case studies

Why I Wrote What I Wrote:

This was written for a company which has been around, but wanted a revamp of their website copy to better reflect their outlook. Client wanted a professional and friendly tone, and had given me some ideas on what they wanted prior to commencement of project. While the technical jargon took a while to get used to, it was a very enjoyable job - and I did get to know more about digital consulting. The copy can be viewed at www.annotateconsulting.com.

Status: Completed

Scholastic Singapore

Date: January - March 2014

Client: Scholastic Singapore

Job:

Assessment Writing:

- L3 Comprehension Challenge

Why I Wrote What I Wrote:

This was for an intensive comprehension assessment book comprising passage based multiple-choice and visual stimulus activities. While passages were relatively quickly generated, multiple-choice options had to be thought through a little more so as to provide authentic erroneous choices for students. A stimulating job.

Status: Completed

Resplendence, Year of the Steed

May the year of the Horse bring to one and all excellent health, much success and abundance of good fortune! :)

SPACG Studio

Date: January 2014

Client: SPACG Studio

Job:

Copywriting & Translation:

- Gallery Write-ups 
1. Ermenegildo Zegna
2. Vabene
3. Monsoon

Why I Wrote What I Wrote:

Job came in to write for client's latest interior design and fitting projects, with site photos provided as reference again. Having been writing educational content for a while now, it is a welcoming change.

Status: Completed