Sunday, December 25, 2016
When The Lights Are Down
Wishing one and all a Christmas filled with peace and love, and a splendid 2017 ahead.
Wednesday, December 21, 2016
Annotate Consulting
Date: October - December 2016
Client: Annotate Consulting
Client: Annotate Consulting
Job:
Copywriting:
- Website
- Website
Why I Wrote What I Wrote:
Having previously written client's website copy, client recently requested for additional copy to be written as well as a slight change in tone - from the previous friendly and professional team to a young and dynamic outfit. Requiring further information gathering for the more technical parts of the copy, this took slightly longer than the previous engagement, yet still totally fun to write. View the copy at www.annotateconsulting.com.
Status: Completed
Having previously written client's website copy, client recently requested for additional copy to be written as well as a slight change in tone - from the previous friendly and professional team to a young and dynamic outfit. Requiring further information gathering for the more technical parts of the copy, this took slightly longer than the previous engagement, yet still totally fun to write. View the copy at www.annotateconsulting.com.
Status: Completed
Monday, November 28, 2016
SPACG Studio (e-Newsletter)
Date: November 2016
Client: SPACG Studio
Client: SPACG Studio
Job:
- e-Newsletter
Copywriting:
- e-Newsletter
Why I Wrote What I Wrote:
Long-time client's annual year-end newsletter that updates their clients on what they have been up to for the year.
Status: Completed; ongoing
Long-time client's annual year-end newsletter that updates their clients on what they have been up to for the year.
Status: Completed; ongoing
Wednesday, September 28, 2016
Padifield & Sons
Date: June - September 2016
Client: Padifield & Sons Pte Ltd
Agency: Up On A Tree
Client: Padifield & Sons Pte Ltd
Agency: Up On A Tree
Job:
- Website Copy
1. About Us
2. Vision
3. Mission
4. What is Future Ready Asia?
5. Our Founders
6. Our Milestones
Copywriting & Translation:
- Website Copy
1. About Us
2. Vision
3. Mission
4. What is Future Ready Asia?
5. Our Founders
6. Our Milestones
Why I Wrote What I Wrote:
Client is an organization that seeks to inspire collaborations and partnerships between the cultural and business communities within the Asia region, entailing an emphasis on the founders' passion for culture and the arts, as well as their longstanding business values. A most pleasurable project, which copy is found on padifieldnsons.sg.
Status: Completed
Client is an organization that seeks to inspire collaborations and partnerships between the cultural and business communities within the Asia region, entailing an emphasis on the founders' passion for culture and the arts, as well as their longstanding business values. A most pleasurable project, which copy is found on padifieldnsons.sg.
Status: Completed
Saturday, July 23, 2016
Everred de Film (The Netherlands)
Date: June - July 2016
Client: Everred de Film (The Netherlands)
Job:
- Movie Tagline
- Website Copy
1. Story Brief
2. Characters
3. About Joseph Black
4. Cast and Crew Bios (In Progress)
- Publicity Writings (Narratives and Poetry)
Client: Everred de Film (The Netherlands)
Job:
Copywriting:
- Movie Tagline
- Website Copy
1. Story Brief
2. Characters
3. About Joseph Black
4. Cast and Crew Bios (In Progress)
- Publicity Writings (Narratives and Poetry)
Why I Wrote What I Wrote:
Everred de Film is a short film of the surrealistic drama/ arthouse genres that will be filmed in August by a dear friend Joseph Black, and I am pleased to be part of the publicity efforts. My first creative commercial project, the challenge was creating texts that would enhance visuals that have yet to be created. A project that I enjoyed immensely, and I look forward to more collaborations as such. See below for some screenshots of the website or visit Everred de Film's website for the latest updates.
Status: Phase I completed; Phase II in progress
Everred de Film is a short film of the surrealistic drama/ arthouse genres that will be filmed in August by a dear friend Joseph Black, and I am pleased to be part of the publicity efforts. My first creative commercial project, the challenge was creating texts that would enhance visuals that have yet to be created. A project that I enjoyed immensely, and I look forward to more collaborations as such. See below for some screenshots of the website or visit Everred de Film's website for the latest updates.
Status: Phase I completed; Phase II in progress
Thursday, July 14, 2016
Gearaholic
Date: July 2016
Client: Gearaholic
Agency: Up On A Tree
Client: Gearaholic
Agency: Up On A Tree
Job:
- Website Copy
- Social Media Announcement
Copywriting & Copyediting:
- Website Copy
- Social Media Announcement
Why I Wrote What I Wrote:
A new business direction warrants a new website copy; did a rewrite of corporate information sections (About Us, Vision, Mission, The Gearaholic Guarantee) and an edit of Q&A sections (Privacy Policy, Returns & Refunds, Shipping & Delivery, Guarantees & Warranties).
Status: Completed
A new business direction warrants a new website copy; did a rewrite of corporate information sections (About Us, Vision, Mission, The Gearaholic Guarantee) and an edit of Q&A sections (Privacy Policy, Returns & Refunds, Shipping & Delivery, Guarantees & Warranties).
Status: Completed
Tuesday, May 31, 2016
Free Food For All
Date: May 2016
Client: Free Food For All
Agency: Up On A Tree
Client: Free Food For All
Agency: Up On A Tree
Job:
- Sponsorship Letter (Corporate)
Copyediting:
- Sponsorship Letter (Corporate)
Why I Wrote What I Wrote:
Complimentary job for charity providing free meals to the local needy. A worthy cause.
Status: Completed
Complimentary job for charity providing free meals to the local needy. A worthy cause.
Status: Completed
Tuesday, May 10, 2016
Premium Leasing
Date: January - May 2016
Client: Premium Leasing
Agency: Up On A Tree
Client: Premium Leasing
Agency: Up On A Tree
Job:
- Sales Kits
1. Corporate Leasing
2. Private Leasing
3. Commercial Leasing
Copywriting:
- Sales Kits
1. Corporate Leasing
2. Private Leasing
3. Commercial Leasing
Why I Wrote What I Wrote:
Client is the leasing arm of Premium Automobiles, Audi's exclusive dealer in Singapore. Job was a rewriting of existing sales kit, which was then expanded for the above-mentioned leasing categories.
Status: Completed
Client is the leasing arm of Premium Automobiles, Audi's exclusive dealer in Singapore. Job was a rewriting of existing sales kit, which was then expanded for the above-mentioned leasing categories.
Status: Completed
Wednesday, April 6, 2016
Scholastic Singapore
Date: February - March 2015
Client: Scholastic Singapore
Client: Scholastic Singapore
Job:
Assessment Editing:
- English Wizard Series B (Grades 8 - 11)
1. Reading and Writing Student Book
2. Reading and Writing Workbook
3. Listening and Speaking Student Book
4. Listening and Speaking Workbook
- English Wizard Series B (Grades 8 - 11)
1. Reading and Writing Student Book
2. Reading and Writing Workbook
3. Listening and Speaking Student Book
4. Listening and Speaking Workbook
Why I Wrote What I Wrote:
This project was commissioned by publisher's Korean client and comprises editing and layout of curriculum content for selected grade units, each comprising four books as listed above. It was a pretty much enjoyable project as I got to read interesting articles and also put my language skills and education experience to it.
Status: Completed
This project was commissioned by publisher's Korean client and comprises editing and layout of curriculum content for selected grade units, each comprising four books as listed above. It was a pretty much enjoyable project as I got to read interesting articles and also put my language skills and education experience to it.
Status: Completed
Friday, March 18, 2016
Autostrasse
Date: January - March 2016
Client: Autostrasse Pte Ltd
Agency: Up On A Tree
Client: Autostrasse Pte Ltd
Agency: Up On A Tree
Job:
- Website Copy
1. Corporate Introduction
2. Our Team
Copywriting:
- Website Copy
1. Corporate Introduction
2. Our Team
Why I Wrote What I Wrote:
Client is an independent automobile servicing specialist focussing on luxury makes and was in the midst of an image revamp. The interview with them surfaced their dedication towards and passion for what they do, and these were the aspects incorporated and emphasized in the copy.
Status: Completed
Client is an independent automobile servicing specialist focussing on luxury makes and was in the midst of an image revamp. The interview with them surfaced their dedication towards and passion for what they do, and these were the aspects incorporated and emphasized in the copy.
Status: Completed
Tuesday, February 16, 2016
Melvin Tan
Date: February 2016
Client: Melvin Tan
Agency: Up On A Tree
Client: Melvin Tan
Agency: Up On A Tree
Job:
- Profile Brief
Copywriting:
- Profile Brief
Why I Wrote What I Wrote:
Agency chief personnel needed a quick profile brief; written and completed within day of request.
Status: Completed
Agency chief personnel needed a quick profile brief; written and completed within day of request.
Status: Completed
Monday, February 8, 2016
Spirited Audacity
May the year of the audacious Monkey bring much liveliness and good fortune to all.
Thursday, January 21, 2016
Xing Xian Teochew Cuisine
Date: January 2016
Client: Xing Xian Teochew Cuisine
Agency: Up On A Tree
Client: Xing Xian Teochew Cuisine
Agency: Up On A Tree
Job:
- Menu
1. About Us
Copywriting & Translation:
- Menu
1. About Us
Why I Wrote What I Wrote:
Client is a Teochew culinary establishment relocating to a new premise, thus taking the opportunity to also revamp their menu. Focus was on the foundation upon which the business was built as well as the principles by which the business is conducted.
Status: Completed
Client is a Teochew culinary establishment relocating to a new premise, thus taking the opportunity to also revamp their menu. Focus was on the foundation upon which the business was built as well as the principles by which the business is conducted.
Status: Completed
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