Wishing one and all a very beautiful Christmas and a most magnificent 2018 ahead.
Monday, December 25, 2017
Wednesday, October 11, 2017
Brontyde
Date: October 2017
Client: Brontyde
Client: Brontyde
Job:
- Facebook 'About' Section
- Facebook 'Biography' Section
Status: Completed
Copywriting:
- Facebook 'About' Section
- Facebook 'Biography' Section
Why I Wrote What I Wrote:
Musician friend had requested an eye over his band's information on social media and a proposal of stronger text for branding. After some delving into the origins of the band's name Brontyde, new copy was created to link the band's identity to their music. Here is an excerpt from the Biography section:
Born from thunder, rise like the tide.
Taking inspiration from 'bronte' Greek for thunder and 'tyde' old English for tide, Brontyde is metal by nature.
Like our name, our music is inspired by the dynamics of the elements. Hear us rage like thunderstorms and whisper like crashing waves. Ride on our melodies and resonate with our heavy riffs.
Musician friend had requested an eye over his band's information on social media and a proposal of stronger text for branding. After some delving into the origins of the band's name Brontyde, new copy was created to link the band's identity to their music. Here is an excerpt from the Biography section:
Born from thunder, rise like the tide.
Taking inspiration from 'bronte' Greek for thunder and 'tyde' old English for tide, Brontyde is metal by nature.
Like our name, our music is inspired by the dynamics of the elements. Hear us rage like thunderstorms and whisper like crashing waves. Ride on our melodies and resonate with our heavy riffs.
Monday, October 9, 2017
Joseph Black Productions
Date: October 2017
Client: Joseph Black Productions
Client: Joseph Black Productions
Job:
- Corporate Introduction
Copywriting:
- Corporate Introduction
Why I Wrote What I Wrote:
Musician friend cum budding entrepreneur had recently started up his own company to house his multi services, talents and aspirations under one roof. With that in mind, I proposed a short corporate introduction for the company's LinkedIn profile. Looking forward to crafting more corporate material upcoming.
Status: Completed
Musician friend cum budding entrepreneur had recently started up his own company to house his multi services, talents and aspirations under one roof. With that in mind, I proposed a short corporate introduction for the company's LinkedIn profile. Looking forward to crafting more corporate material upcoming.
Status: Completed
Tuesday, August 1, 2017
Joseph Black
Date: July 2017
Client: Joseph Black
Client: Joseph Black
Job:
- Profile Quotes
Copywriting:
- Profile Quotes
Why I Wrote What I Wrote:
Having been a while since my last commercial project, my copywriter instincts worked overtime while conversing with said video producer cum musician friend on values we both hold true and live by. Inspired by his statement about passion included here, I selected some befitting shots from his collection, then created additional quotes around professionalism and performance based on what the visuals told me:
Passion.
It's about the culture you create, and how you create it to be.
Professionalism.
When effort meets expectation, and sometimes supersedes it.
Performance.
All that you are, with all that you got, for all that you do.
Status: Completed (Final Artwork: Joseph Black)
Having been a while since my last commercial project, my copywriter instincts worked overtime while conversing with said video producer cum musician friend on values we both hold true and live by. Inspired by his statement about passion included here, I selected some befitting shots from his collection, then created additional quotes around professionalism and performance based on what the visuals told me:
Passion.
It's about the culture you create, and how you create it to be.
Professionalism.
When effort meets expectation, and sometimes supersedes it.
Performance.
All that you are, with all that you got, for all that you do.
Status: Completed (Final Artwork: Joseph Black)
(Photography: Johnno Rijnhout)
(Photography: Eva van Leeuwen)
Thursday, March 23, 2017
SPACG Studio
Date: March - September 2017
Client: SPACG Studio
Client: SPACG Studio
Job:
- Corporate Profile Brief (Business Times)
- Website Copy
Translation:
Copyediting:
- Corporate Profile Brief (Business Times)
- Website Copy
Translation:
- Website Copy (English - Chinese)
Why I Wrote What I Wrote:
Client urgently required a concise yet updated version of their corporate profile for the press' reference in article writing, after which, a revamp and translation of their full website copy.
Status: Completed
Client urgently required a concise yet updated version of their corporate profile for the press' reference in article writing, after which, a revamp and translation of their full website copy.
Status: Completed
Saturday, January 28, 2017
Zealous Year of the Rooster
Wishing everyone a spirited new lunar year of the Rooster of good health and abundance of success.
Subscribe to:
Posts (Atom)