Client: Joseph Black
Job:
- Profile Quotes
Copywriting:
- Profile Quotes
Why I Wrote What I Wrote:
Having been a while since my last commercial project, my copywriter instincts worked overtime while conversing with said video producer cum musician friend on values we both hold true and live by. Inspired by his statement about passion included here, I selected some befitting shots from his collection, then created additional quotes around professionalism and performance based on what the visuals told me:
Passion.
It's about the culture you create, and how you create it to be.
Professionalism.
When effort meets expectation, and sometimes supersedes it.
Performance.
All that you are, with all that you got, for all that you do.
Status: Completed (Final Artwork: Joseph Black)
Having been a while since my last commercial project, my copywriter instincts worked overtime while conversing with said video producer cum musician friend on values we both hold true and live by. Inspired by his statement about passion included here, I selected some befitting shots from his collection, then created additional quotes around professionalism and performance based on what the visuals told me:
Passion.
It's about the culture you create, and how you create it to be.
Professionalism.
When effort meets expectation, and sometimes supersedes it.
Performance.
All that you are, with all that you got, for all that you do.
Status: Completed (Final Artwork: Joseph Black)
(Photography: Johnno Rijnhout)
(Photography: Eva van Leeuwen)
