Joseph Black Productions

Date: October 2017

Client: Joseph Black Productions

Job:

Copywriting:

- Corporate Introduction

Why I Wrote What I Wrote:

Musician friend cum budding entrepreneur had recently started up his own company to house his multi services, talents and aspirations under one roof. With that in mind, I proposed a short corporate introduction for the company's LinkedIn profile. Looking forward to crafting more corporate material upcoming.

Status: Completed

Joseph Black

Date: July 2017

Client: Joseph Black

Job:

Copywriting:

- Profile Quotes

Why I Wrote What I Wrote:

Having been a while since my last commercial project, my copywriter instincts worked overtime while conversing with said video producer cum musician friend on values we both hold true and live by. Inspired by his statement about passion included here, I selected some befitting shots from his collection, then created additional quotes around professionalism and performance based on what the visuals told me:

Passion.
It's about the culture you create, and how you create it to be.

Professionalism.
When effort meets expectation, and sometimes supersedes it.

Performance.
All that you are, with all that you got, for all that you do.

Status: Completed (Final Artwork: Joseph Black)

(Photography: Johnno Rijnhout)

(Photography: Eva van Leeuwen) 

(Photography: Spectra)

SPACG Studio

Date: March - September 2017

Client: SPACG Studio

Job:

Copyediting:

- Corporate Profile Brief (Business Times)
- Website Copy

Translation:

- Website Copy (English - Chinese)

Why I Wrote What I Wrote:

Client urgently required a concise yet updated version of their corporate profile for the press' reference in article writing, after which, a revamp and translation of their full website copy.

Status: Completed

Zealous Year of the Rooster

Wishing everyone a spirited new lunar year of the Rooster of good health and abundance of success.

When The Lights Are Down

Wishing one and all a Christmas filled with peace and love, and a splendid 2017 ahead.

Annotate Consulting

Date: October - December 2016

Client: Annotate Consulting

Job:

Copywriting:

- Website 

Why I Wrote What I Wrote:

Having previously written client's website copy, client recently requested for additional copy to be written as well as a slight change in tone - from the previous friendly and professional team to a young and dynamic outfit. Requiring further information gathering for the more technical parts of the copy, this took slightly longer than the previous engagement, yet still totally fun to write. View the copy at www.annotateconsulting.com.

Status: Completed

SPACG Studio (e-Newsletter)

Date: November 2016

Client: SPACG Studio

Job:

Copywriting:

- e-Newsletter 

Why I Wrote What I Wrote:

Long-time client's annual year-end newsletter that updates their clients on what they have been up to for the year.

Status: Completed; ongoing