IFI Academy

Date: March-June 2011

Client: IFI Academy

Job:

Copywriting:

- Corporate Profile

- Book collateral:

>>'About the Author' write-up

- Seminar collateral:

>>Partnership Brief

>>Sponsorship Kits

>>Curriculum Content

>>Course Evaluation Form

Copyediting:

- 'About IFI Academy' write-up

- Company website

- Book collateral:

>>Book jacket

>>Book publicity banner

- Seminar collateral:

>>Seminar publicity banner

>>Microsite

Why I Wrote What I Wrote:

IFI Academy is a new-spun educational company set up to provide a platform for the sharing of real and relevant business knowledge within the industry sectors. Previously handled by ION8, all collateral have since been transferred over to IFI. Other than copies for the online frontages, client also needed materials for publicity of their seminars and books. Pretty substantial project that will continue till June.

Status: Completed

Harilela Hospitality

Date: April 2011

Client: Harilela Hospitality

Job: Document Translation, including -

- Job application forms

- Leave forms

- Misconduct form

- Termination form

Why I Wrote What I Wrote:

Another job from Harilela to translate their HR forms for staff who are not comfortable with the English language. The really challenging part was to align text in both languages in the same document and keep within the same space constraint and layout as much as possible.

Status: Completed

Intune Music School

Date: February 2011

Client: Intune Music School LLP

Job: Copywriting of
- Sponsorship Kit
- Sponsorship Letters

Why I Wrote What I Wrote:

Happened to be chatting with a vendor one day and found out that they are running some events this year and wanted to get more funding for them. Since I had just completed a sponsorship kit for my agency I modified that template to suit their music school's needs.

Status: Completed

Harilela Hospitality

Date: January 2011

Client: Harilela Hospitality

Job: Website Proofreading

Why I Wrote What I Wrote:

A job from a company of the Harilela Hotels group managing the airport hospitality services at Singapore Changi Airport; they needed someone to run through the text created for their new website, by someone else. The only tedious part of the job has to be indicating the grammatical and structural errors on printscreens.

Status: Completed

ION8

Date: December 2010

Client: ION8

Job: Copywriting of
- Seminar Partnership Proposal Brief
- Sponsorship Kit

Why I Wrote What I Wrote:

My agency boss have been in discussion with the same guy I'm ghostwriting for and both are keen to run a series of seminars in March 2011. We explored ideas on how we can bring in sponsors so of course the things we'll need to touch base and introduce ourselves would be a proposal brief. Then if they are interested to take it further, a sponsorship kit. Rather a lot of information to bring to black and white but still an interesting job to do.

Status: Completed

Christmas Is Here

Albeit a bit early, just want to catch friends and associates before they go for their holidays ;)

Wishing one and all a beautiful Christmas of joy, peace and love, and a fulfilling and successful 2011 ahead! :)

How To Be A Ghostwriter ;)

Date: October - December 2010

Agency: Media Dimension Pte Ltd

Job: How To Be A (Confidential part of title)

Why I Wrote What I Wrote:

Agency contacted me late this year about a major project - to ghostwrite a book for a businessman well-known in his industry for having created a successful chain.

After a few power-packed meetings of full content input with the man himself and some personal research on the industry, I began penning the first few chapters. First time ghostwriting but hey, it is definitely much more satisfying than shorter project types. Setback is the confidentiality terms, which is part of the ghostwriting agreement, so I really can't display any part of my writings here.

Waiting for the rest of the book's content to come in at the mo.

Status: Completed; handed over to client for further action