Everred de Film (The Netherlands)

Date: June - July 2016

Client: Everred de Film (The Netherlands)

Job:

Copywriting:

- Movie Tagline

- Website Copy 
1. Story Brief
2. Characters
3. About Joseph Black
4. Cast and Crew Bios (In Progress)

- Publicity Writings (Narratives and Poetry)

Why I Wrote What I Wrote:

Everred de Film is a short film of the surrealistic drama/ arthouse genres that will be filmed in August by a dear friend Joseph Black, and I am pleased to be part of the publicity efforts. My first creative commercial project, the challenge was creating texts that would enhance visuals that have yet to be created. A project that I enjoyed immensely, and I look forward to more collaborations as such. See below for some screenshots of the website or visit Everred de Film's website for the latest updates.

Status: Phase I completed; Phase II in progress

Gearaholic

Date: July 2016

Client: Gearaholic

Agency: Up On A Tree

Job:

Copywriting & Copyediting:

- Website Copy

- Social Media Announcement

Why I Wrote What I Wrote:

A new business direction warrants a new website copy; did a rewrite of corporate information sections (About Us, Vision, Mission, The Gearaholic Guarantee) and an edit of Q&A sections (Privacy Policy, Returns & Refunds, Shipping & Delivery, Guarantees & Warranties).

Status: Completed

Free Food For All

Date: May 2016

Client: Free Food For All

Agency: Up On A Tree

Job:

Copyediting:

- Sponsorship Letter (Corporate) 

Why I Wrote What I Wrote:

Complimentary job for charity providing free meals to the local needy. A worthy cause.

Status: Completed

Premium Leasing

Date: January - May 2016

Client: Premium Leasing

Agency: Up On A Tree

Job:

Copywriting:

- Sales Kits 
1. Corporate Leasing
2. Private Leasing
3. Commercial Leasing

Why I Wrote What I Wrote:

Client is the leasing arm of Premium Automobiles, Audi's exclusive dealer in Singapore. Job was a rewriting of existing sales kit, which was then expanded for the above-mentioned leasing categories. 

Status: Completed

Scholastic Singapore

Date: February - March 2015

Client: Scholastic Singapore

Job:

Assessment Editing:

- English Wizard Series B (Grades 8 - 11)
1. Reading and Writing Student Book
2. Reading and Writing Workbook
3. Listening and Speaking Student Book
4. Listening and Speaking Workbook

Why I Wrote What I Wrote:

This project was commissioned by publisher's Korean client and comprises editing and layout of curriculum content for selected grade units, each comprising four books as listed above. It was a pretty much enjoyable project as I got to read interesting articles and also put my language skills and education experience to it.  

Status: Completed

Autostrasse

Date: January - March 2016

Client: Autostrasse Pte Ltd

Agency: Up On A Tree

Job:

Copywriting:

- Website Copy 
1. Corporate Introduction
2. Our Team

Why I Wrote What I Wrote:

Client is an independent automobile servicing specialist focussing on luxury makes and was in the midst of an image revamp. The interview with them surfaced their dedication towards and passion for what they do, and these were the aspects incorporated and emphasized in the copy. 

Status: Completed

Melvin Tan

Date: February 2016

Client: Melvin Tan

Agency: Up On A Tree

Job:

Copywriting:

- Profile Brief 

Why I Wrote What I Wrote:

Agency chief personnel needed a quick profile brief; written and completed within day of request. 

Status: Completed