SPACG Studio (e-Newsletter)

Date: November 2016

Client: SPACG Studio

Job:

Copywriting:

- e-Newsletter 

Why I Wrote What I Wrote:

Long-time client's annual year-end newsletter that updates their clients on what they have been up to for the year.

Status: Completed; ongoing

Padifield & Sons

Date: June - September 2016

Client: Padifield & Sons Pte Ltd

Agency: Up On A Tree

Job:

Copywriting & Translation:

- Website Copy
1. About Us
2. Vision
3. Mission
4. What is Future Ready Asia?
5. Our Founders
6. Our Milestones

Why I Wrote What I Wrote:

Client is an organization that seeks to inspire collaborations and partnerships between the cultural and business communities within the Asia region, entailing an emphasis on the founders' passion for culture and the arts, as well as their longstanding business values. A most pleasurable project, which copy is found on padifieldnsons.sg. 

Status: Completed

Everred de Film (The Netherlands)

Date: June - July 2016

Client: Everred de Film (The Netherlands)

Job:

Copywriting:

- Movie Tagline

- Website Copy 
1. Story Brief
2. Characters
3. About Joseph Black
4. Cast and Crew Bios (In Progress)

- Publicity Writings (Narratives and Poetry)

Why I Wrote What I Wrote:

Everred de Film is a short film of the surrealistic drama/ arthouse genres that will be filmed in August by a dear friend Joseph Black, and I am pleased to be part of the publicity efforts. My first creative commercial project, the challenge was creating texts that would enhance visuals that have yet to be created. A project that I enjoyed immensely, and I look forward to more collaborations as such. See below for some screenshots of the website or visit Everred de Film's website for the latest updates.

Status: Phase I completed; Phase II in progress

Gearaholic

Date: July 2016

Client: Gearaholic

Agency: Up On A Tree

Job:

Copywriting & Copyediting:

- Website Copy

- Social Media Announcement

Why I Wrote What I Wrote:

A new business direction warrants a new website copy; did a rewrite of corporate information sections (About Us, Vision, Mission, The Gearaholic Guarantee) and an edit of Q&A sections (Privacy Policy, Returns & Refunds, Shipping & Delivery, Guarantees & Warranties).

Status: Completed

Free Food For All

Date: May 2016

Client: Free Food For All

Agency: Up On A Tree

Job:

Copyediting:

- Sponsorship Letter (Corporate) 

Why I Wrote What I Wrote:

Complimentary job for charity providing free meals to the local needy. A worthy cause.

Status: Completed

Premium Leasing

Date: January - May 2016

Client: Premium Leasing

Agency: Up On A Tree

Job:

Copywriting:

- Sales Kits 
1. Corporate Leasing
2. Private Leasing
3. Commercial Leasing

Why I Wrote What I Wrote:

Client is the leasing arm of Premium Automobiles, Audi's exclusive dealer in Singapore. Job was a rewriting of existing sales kit, which was then expanded for the above-mentioned leasing categories. 

Status: Completed

Scholastic Singapore

Date: February - March 2015

Client: Scholastic Singapore

Job:

Assessment Editing:

- English Wizard Series B (Grades 8 - 11)
1. Reading and Writing Student Book
2. Reading and Writing Workbook
3. Listening and Speaking Student Book
4. Listening and Speaking Workbook

Why I Wrote What I Wrote:

This project was commissioned by publisher's Korean client and comprises editing and layout of curriculum content for selected grade units, each comprising four books as listed above. It was a pretty much enjoyable project as I got to read interesting articles and also put my language skills and education experience to it.  

Status: Completed