Date: April-August 2005
Client: Sensi F&B Consultancy
Job:
Copywriting of corporate website copy
Tagline: Be Sensible.
Why I Wrote What I Wrote:
Was to propose a corporate tagline before inception of company. Played around with the company name and got Be Sensible. Unfortunately, the company flew by night.
Status: Discontinued by client
Date: August 2005
Client: Sarika Connoisseur Café Pte Ltd
Job:
Copywriting of Christmas Menu 2005 (Pitch)
Tagline: Add a little pizzazz to your Christmas when you celebrate with tcc.
Why I Wrote What I Wrote:
First pitch for TCC. Had to trial-write sample copy for Christmas menu dishes, which could be quite trying if one hadn't tasted them before (especially the vacherin – some intensive gastronomic research had to be done before writing for that). Still, had some fun whetting up appetites with the food descriptions.
Status: Pitch copy completed; not awarded