Wednesday, December 6, 2006
Saturday, September 2, 2006
UVWatch
Date: September 2006
Client: UVW, Inc.
Agency: Media Dimension Pte Ltd
Job:
Copywriting of campaign taglines & concepts (Local Launch)
Tagline: Illuminate my night. / Style by day, verve by night. / Light me up. Turn me on.
Why I Wrote What I Wrote:
This was written for the product launch campaign for a US brand of trendy, up-market watches. The images for potential ads were conjured up as I worked on the copy. The taglines were created for nightlife-tinted ad concepts.
Status: Completed; project on hold by client
Friday, August 25, 2006
Home-Fix The D.I.Y Store
Date: August 2006
Client: Home-Fix D.I.Y. Pte Ltd
Agency: Media Dimension Pte Ltd
Job:
Copywriting of voice-over script
Why I Wrote What I Wrote:
Writing this voice-over script was a first for me. This was meant for broadcasting over a conference presentation and had to be kept professionally short and sweet.
Status: Completed
Saturday, April 8, 2006
Bank of China
Date: April 2006
Client: Bank of China Limited
Agency: Media Dimension Pte Ltd
Job:
Copyediting of English copy for corporate introduction
Copyediting of English copy for below brochures:
- Corporate Banking
- Financial Institutions Services
- International Trade Settlement Services
Why I Wrote What I Wrote:
Cleaned up the existing English copy for the above-mentioned brochures and corporate introduction, for smoother reading. Thank god for my knowledge of financial terms.
Status: Completed
Sunday, April 2, 2006
The Coffee Connoisseur
Date: March 2006
Client: Sarika Connoisseur Café Pte Ltd
Job:
Copywriting of Corporate Profile (Pitch)
Tagline: We cannot be more serious.
Why I Wrote What I Wrote:
The second pitch for a TCC project, which I enjoyed more than the first. Edited bulk of the corporate profile and segregated information in sections. Created the main tagline We cannot be more serious. From this stemmed the ideas that the company is serious about its business, its people, its customers and of course, its coffee. Didn't get to pitch though, as the company dropped this project.
Status: Pitch copy completed; not awarded
Subscribe to:
Posts (Atom)