Sunday, April 2, 2006

The Coffee Connoisseur

Date: March 2006

Client: Sarika Connoisseur Café Pte Ltd

Job:

Copywriting of Corporate Profile (Pitch)

Tagline: We cannot be more serious.

Why I Wrote What I Wrote:

The second pitch for a TCC project, which I enjoyed more than the first. Edited bulk of the corporate profile and segregated information in sections. Created the main tagline We cannot be more serious. From this stemmed the ideas that the company is serious about its business, its people, its customers and of course, its coffee. Didn't get to pitch though, as the company dropped this project.

Status: Pitch copy completed; not awarded

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