Saturday, April 8, 2006

Bank of China

Date: April 2006

Client: Bank of China Limited

Agency: Media Dimension Pte Ltd

Job:

Copyediting of English copy for corporate introduction

Copyediting of English copy for below brochures:
- Corporate Banking
- Financial Institutions Services
- International Trade Settlement Services

Why I Wrote What I Wrote:

Cleaned up the existing English copy for the above-mentioned brochures and corporate introduction, for smoother reading. Thank god for my knowledge of financial terms.

Status: Completed

Sunday, April 2, 2006

The Coffee Connoisseur

Date: March 2006

Client: Sarika Connoisseur Café Pte Ltd

Job:

Copywriting of Corporate Profile (Pitch)

Tagline: We cannot be more serious.

Why I Wrote What I Wrote:

The second pitch for a TCC project, which I enjoyed more than the first. Edited bulk of the corporate profile and segregated information in sections. Created the main tagline We cannot be more serious. From this stemmed the ideas that the company is serious about its business, its people, its customers and of course, its coffee. Didn't get to pitch though, as the company dropped this project.

Status: Pitch copy completed; not awarded