Sim Lim Square

Date: August-December 2007

Client: Sim Lim Square

Agency: Media Dimension Pte Ltd

Job: GET IT @ Sim Lim Square

Propose themes and taglines for year-end sale event

Copywriting of:
- Advertisement concepts
- Venue Display concepts
- Executive Summary
- Sponsorship Proposal
- Letter for Sponsorship (Brand Companies)
- Letter for Mass Brief (Tenants)
- Advertorial

Copyediting of:
- TVC storyboard & Radio scripts
- Lucky Draw T&Cs
- Talent Image Release Agreement

Tagline: GET IT @ Sim Lim Square

Concepts Copy: See below concepts

Why I Wrote What I Wrote:

The creative brief required a short and catchy event name, so I thought up GET! @ Sim Lim Square; G for Gadgets, E for Electronics, T for Technology and ! for impact. Using Get as the root word, I created four advertisement concept taglines Get Me Exhilarated, Get Me Emotional, Get Me Impressed and Get Me Delighted with their respective copy, depicting experiential possibilities at this sale event. Eventually, client amended the event name to GET IT @ Sim Lim Square; the taglines remained unchanged.

Deeper into the project I fine-tuned the other technical writings as listed above, from the Executive Summary to the Talent Image Release Agreement. I also did the captions for the event photos (which was kinda fun).

Status: Completed

SSP International

Date: November 2007

Client: Select Service Partner Group

Agency: Media Dimension Pte Ltd

Job:

Copywriting of recruitment flyer concepts & copy

Concepts Copy: See below concepts

Why I Wrote What I Wrote:

When I got the brief for this recruitment flyer, the graphics designer and I wanted to do something cheeky and fun as the ad was targeted at youthful, vibrant people; toyed with several tongue-in-cheek representations and realised that many of us would love to be paid while off work, hence Take a break from what you're doing and get paid for it. Though that was not really the message to be conveyed, it does catch the eye. Plus, indirectly, when you do take a break from your current job (to take up the new one on this flyer) you might just, well, get paid for it. I enjoyed creating the teaser in the brackets below it. The alternative, milder version read If you have what it takes, we'll pay you for it.

The second concept required using reflective card material for the flyer, so when someone picks up the recruitment card, he would see himself in it. The copy for this read If you like what you see, so will we. That would send folks over in no time. Also did the small-text recruitment copy on the back of the flyer.

Status: Completed