Sim Lim Square

Date: August-December 2007

Client: Sim Lim Square

Agency: Media Dimension Pte Ltd

Job: GET IT @ Sim Lim Square

Propose themes and taglines for year-end sale event

Copywriting of:
- Advertisement concepts
- Venue Display concepts
- Executive Summary
- Sponsorship Proposal
- Letter for Sponsorship (Brand Companies)
- Letter for Mass Brief (Tenants)
- Advertorial

Copyediting of:
- TVC storyboard & Radio scripts
- Lucky Draw T&Cs
- Talent Image Release Agreement

Tagline: GET IT @ Sim Lim Square

Concepts Copy: See below concepts

Why I Wrote What I Wrote:

The creative brief required a short and catchy event name, so I thought up GET! @ Sim Lim Square; G for Gadgets, E for Electronics, T for Technology and ! for impact. Using Get as the root word, I created four advertisement concept taglines Get Me Exhilarated, Get Me Emotional, Get Me Impressed and Get Me Delighted with their respective copy, depicting experiential possibilities at this sale event. Eventually, client amended the event name to GET IT @ Sim Lim Square; the taglines remained unchanged.

Deeper into the project I fine-tuned the other technical writings as listed above, from the Executive Summary to the Talent Image Release Agreement. I also did the captions for the event photos (which was kinda fun).

Status: Completed