GotoSingapore Traveller Directories - Part 1

Date: January 2008

Client: Media Dimension Pte Ltd

Agency: Media Dimension Pte Ltd

Job: GotoSingapore Traveller Directories - Part 1

Propose titles and taglines for (i) Fashion, and (ii) Entertainment directories

Why I Wrote What I Wrote:

Agency wanted catchy titles and short-n-sweet taglines that say it all, so I toyed with words that generate visual images of the trendy shopper and the entertainment seeker to create some generic titles for the directories. The taglines spell what visitors to Singapore would want to know about fashion and entertainment in Singapore. Some of the proposed titles are Urban TrendCatchers, G is for Greed! (for the fashion directory) and Urban LeisureSeekers, Urban JetSetters and G is for Gastronomy! (for the entertainment directory).

Status: Completed

Song Brothers

Date: January 2008

Client: Song Brothers

Agency: Media Dimension Pte Ltd

Job:

Copywriting of retail poster taglines & copy

Concepts Copy: See below concepts copy

Why I Wrote What I Wrote:

Client wanted a series of taglines and one-liners with a movies theme. I selected a few movies and amended their respective taglines for this. Guess the movies the following originated from:

Six in the City
Are you ready for more?

What Women (And Men) Want
We have the power to know everything you want.

Fantastic Four
1: 4 times the bargain. 4 times the deal. 4 times the fantastic.
2: Fun gadgets. Fabulous prices. Fantastic deals.

My personal favourite -

Buy Hard: With a Vengeance
1: Think fast. Hunt deals. Buy hard.
2: On a good day it's a great buy. On a better day it's the best we offer.

Status: Completed