Sunday, August 31, 2008

Sun Restaurant Group

Date: August 2008

Client: Sun Restaurant Group

Agency: Media Dimension Pte Ltd

Job: Corporate Portfolio (Revision)

Revisions to collateral previously done

Copywriting of:
- Restaurant History (7th Storey)


Why I Wrote What I Wrote:


Some revisions to client's portfolio items that I did previously, plus a casual request from my agency to do up a short piece on the history of the 7th Storey Restaurant for the inside cover of their menu.

Status: Completed

Sunday, August 17, 2008

Song Brothers - Comex 2008

Date: August 2008

Client: Song Brothers

Agency: Media Dimension Pte Ltd

Job: Apple Mac - Comex 2008

Copywriting of:
- Publicity Banner Taglines

Concepts Copy: See below sample taglines


Why I Wrote What I Wrote:

Client requested for taglines choices in line with the Mac & PC dudes' ads that were running under the Apple publicity campaign then, and at the same time publicize their exclusive three-year extended warranty.

Watched some of those ads, had mental pictures of the guys and came up with a selection. Unfortunately, client had a sudden change of mind and decided to use a nurse (!) instead. Darn…still, it was fun working with Mac & PC :)

Mac's waiting for you at Booth 6138. (But don't tell PC.)

Mac's coming (with FREE 3-Year Extended Warranty). Cancel or allow?
Visit Booth 6138 right now.

Mac's on top with FREE 3-Year Extended Warranty.
Get it on at Booth 6138.

WANNA BE ON TOP WITH MAC?
Get it on with Mac's FREE 3-Year Extended Warranty at Booth 6138.

Status: Completed