ION8

Date: October 2009

Client: ION8

Agency: Media Dimension Pte Ltd

Job: Corporate Profile

- Corporate Tagline
- Corporate Philosophy

Why I Wrote What I Wrote:

ION8 is Media Dimension's up and coming diva sister, if I may so describe, and provides a wide range of products and services that complements MD. To set a solid foundation, we must start foremost with the company's soul. After a long discussion with my agency, I had to deliberate.

I began by going through the images that came to mind when I 'visualised' ION8. Not unexpectedly, the vision of invigorating running water kept reappearing; the subconscious mind was playing on the pronunciation of 'ION8' and drawing links to the concept of 'ionized water'.

Spent a good few hours texting out the qualities of water, then got down to transform them into eight philosophy concepts, which flow into the single philosophy statement that stands for what the company believes in, what the company does and how the company interacts with her clients.

As the company has not yet opened its doors for business, I'm not liberated to post the stuff I created but do watch out for the Updates section here to read them once ION8 commences operation. Better still, let us work with you. ;)

Status: Completed