Wednesday, December 21, 2011
Gift of Love
Wishing everyone a wonderful Christmas filled with pure love and warm happiness, and a fulfilling 2012 ahead ;)
Sunday, December 18, 2011
Personal Namecard
Date: December 2011
Client: Self
Client: Self
Job:
Copywriting:
- Namecard Copy
Why I Wrote What I Wrote:
Finally decided I should jazz up my namecard so I designed a simple layout of red and white on black for the front. Since the back was empty, I figured I may as well compose something original for that spot, providing the apt introduction to myself as a writer, so it says:
Finally decided I should jazz up my namecard so I designed a simple layout of red and white on black for the front. Since the back was empty, I figured I may as well compose something original for that spot, providing the apt introduction to myself as a writer, so it says:
Status: Completed
Wednesday, November 30, 2011
SPACG Studio
Date: November 2011
Client: SPACG Studio
Client: SPACG Studio
Job:
Website Copyediting & Translation:
- Corporate Profile
- Interior Styles
- Our Services
- SPACGing: How We Do It
- Useful Links (Pending more content from client)
Why I Wrote What I Wrote:
Client touched base after locating me from a freelancer website and initially requested for copywriting services for his new company's website. Upon meeting up, I discovered he had already done some writing, so what he needed in effect was editing and translation of his existing text.
Client touched base after locating me from a freelancer website and initially requested for copywriting services for his new company's website. Upon meeting up, I discovered he had already done some writing, so what he needed in effect was editing and translation of his existing text.
That having been said, there was more polishing up done on the Corporate Profile as the corporate tone of voice had to be brought out from the original writing. The final tone was of a professional yet friendly and sincere persona.
Client was pretty happy with the texts and we continued with translating them into Chinese for his China market base. Waiting for client to update content for the last section, else everything is settled.
Status: Completed
Friday, November 11, 2011
Hilton Bandung
Date: October 2011
Client: Hilton Bandung
Client: Hilton Bandung
Agency: Tag:/ WorldWriters
Job:
Proofreading:
- In-room Dining Menu
Why I Wrote What I Wrote:
This was a repeat job for Hilton, this time for their establishment in Bandung, Indonesia. Client simply needed a second pair of eyes on the completed menu, but apparently there was still quite a handful of misspellings and typos. Simple to do but a tad straining, as with most proofreading jobs and knowing myself, the perfectionist.
This was a repeat job for Hilton, this time for their establishment in Bandung, Indonesia. Client simply needed a second pair of eyes on the completed menu, but apparently there was still quite a handful of misspellings and typos. Simple to do but a tad straining, as with most proofreading jobs and knowing myself, the perfectionist.
Status: Completed
Saturday, September 10, 2011
Sky Audio
Date: September 2011
Client: Sky Audio
Client: Sky Audio
Job:
Copywriting/ Strategic Planning:
- Strategic Marketing Brief
Why I Wrote What I Wrote:
Had been in touch with the audiophile shop owner who provided great sales and after-sales service after my purchases. He was surprised to find out about my marketing and copywriting experience, after which we discussed how I could help him out in his marketing strategies. Started by putting down what he currently has and does, then decided on a few marketing strategies to be carried out in phases. Hopefully this is the beginning of another fruitful working relationship.
Had been in touch with the audiophile shop owner who provided great sales and after-sales service after my purchases. He was surprised to find out about my marketing and copywriting experience, after which we discussed how I could help him out in his marketing strategies. Started by putting down what he currently has and does, then decided on a few marketing strategies to be carried out in phases. Hopefully this is the beginning of another fruitful working relationship.
Status: Completed
Tuesday, September 6, 2011
Hilton Hangzhou
Date: September 2011
Client: Hilton Hangzhou
Client: Hilton Hangzhou
Agency: Tag:/ WorldWriters
Job:
Job:
Translation (Transcreation):
- Airline Magazine Ad Copy (Chi to Eng)
Why I Wrote What I Wrote:
Agency approached me with an express request to translate the Chinese ad copy of Hilton Hangzhou Qiandao Lake Resort into English, for an advertisement in an airline magazine. Though it is not my first time working with both the languages, it is still my first paid job. Wasn't too difficult; read Hilton's tone of voice brief, mentally developed a brand persona of client, then kept that in mind while doing the translation, paying attention to the adjectives and descriptors.
Agency approached me with an express request to translate the Chinese ad copy of Hilton Hangzhou Qiandao Lake Resort into English, for an advertisement in an airline magazine. Though it is not my first time working with both the languages, it is still my first paid job. Wasn't too difficult; read Hilton's tone of voice brief, mentally developed a brand persona of client, then kept that in mind while doing the translation, paying attention to the adjectives and descriptors.
Status: Completed
Monday, July 25, 2011
Erideon Group
Date: July 2011
Client: Erideon Group
Job:
Client: Erideon Group
Job:
Editing:
- System User Manual (initial draft)
Why I Wrote What I Wrote:
Got back in touch with an old friend who was the Associate Director of said organization. He actually needed a technical writer to edit and complete their system user manual but again, I was unable to take it up due to the requirement to be in-house for the period of time needed to complete it. Managed to clean up the existing draft for him though.
Got back in touch with an old friend who was the Associate Director of said organization. He actually needed a technical writer to edit and complete their system user manual but again, I was unable to take it up due to the requirement to be in-house for the period of time needed to complete it. Managed to clean up the existing draft for him though.
Status: Completed
Thursday, June 16, 2011
Online Articles Writing
Date: May-June 2011
Client: G. Bay
Job:
Client: G. Bay
Job:
Online articles writing (10 articles x 2 series)
Why I Wrote What I Wrote:
I didn't actually come by this job; rather, client sieved me out from the pool of freelancers on one of the portals I am in.
I didn't actually come by this job; rather, client sieved me out from the pool of freelancers on one of the portals I am in.
Client needed series of ten 500-word articles each to be churned out periodically, featuring a spectrum of interest areas from career matters to personal health. Upon receipt of titles, I would research on content before writing. It felt rather like technical writing at times but there is a sense of accomplishment after each series (plus, I increased my general knowledge content from all that research I did). Regrettably, I had to decline this on-going job after two series due to other commitments and time constraint.
Status: Completed
Thursday, May 19, 2011
IFI Academy
Date: March-June 2011
Client: IFI Academy
Job:
Client: IFI Academy
Job:
Copywriting:
Why I Wrote What I Wrote:
IFI Academy is a new-spun educational company set up to provide a platform for the sharing of real and relevant business knowledge within the industry sectors. Previously handled by ION8, all collateral have since been transferred over to IFI. Other than copies for the online frontages, client also needed materials for publicity of their seminars and books. Pretty substantial project that will continue till June.
- Corporate Profile
- Book collateral:
>>'About the Author' write-up
- Seminar collateral:
>>Partnership Brief
>>Sponsorship Kits
>>Curriculum Content
>>Course Evaluation Form
Copyediting:
- 'About IFI Academy' write-up
- Company website
- Book collateral:
>>Book jacket
>>Book publicity banner
- Seminar collateral:
>>Seminar publicity banner
>>Microsite
Why I Wrote What I Wrote:
IFI Academy is a new-spun educational company set up to provide a platform for the sharing of real and relevant business knowledge within the industry sectors. Previously handled by ION8, all collateral have since been transferred over to IFI. Other than copies for the online frontages, client also needed materials for publicity of their seminars and books. Pretty substantial project that will continue till June.
Status: Completed
Tuesday, April 12, 2011
Harilela Hospitality
Date: April 2011
Client: Harilela Hospitality
Job: Document Translation, including -
Why I Wrote What I Wrote:
Another job from Harilela to translate their HR forms for staff who are not comfortable with the English language. The really challenging part was to align text in both languages in the same document and keep within the same space constraint and layout as much as possible.
Status: Completed
Client: Harilela Hospitality
Job: Document Translation, including -
- Job application forms
- Leave forms
- Misconduct form
- Termination form
Why I Wrote What I Wrote:
Another job from Harilela to translate their HR forms for staff who are not comfortable with the English language. The really challenging part was to align text in both languages in the same document and keep within the same space constraint and layout as much as possible.
Status: Completed
Thursday, February 17, 2011
Intune Music School
Date: February 2011
Client: Intune Music School LLP
Job: Copywriting of
- Sponsorship Kit
- Sponsorship Letters
Why I Wrote What I Wrote:
Happened to be chatting with a vendor one day and found out that they are running some events this year and wanted to get more funding for them. Since I had just completed a sponsorship kit for my agency I modified that template to suit their music school's needs.
Status: Completed
Client: Intune Music School LLP
Job: Copywriting of
- Sponsorship Kit
- Sponsorship Letters
Why I Wrote What I Wrote:
Happened to be chatting with a vendor one day and found out that they are running some events this year and wanted to get more funding for them. Since I had just completed a sponsorship kit for my agency I modified that template to suit their music school's needs.
Status: Completed
Tuesday, February 1, 2011
Harilela Hospitality
Date: January 2011
Client: Harilela Hospitality
Job: Website Proofreading
Why I Wrote What I Wrote:
A job from a company of the Harilela Hotels group managing the airport hospitality services at Singapore Changi Airport; they needed someone to run through the text created for their new website, by someone else. The only tedious part of the job has to be indicating the grammatical and structural errors on printscreens.
Status: Completed
Client: Harilela Hospitality
Job: Website Proofreading
Why I Wrote What I Wrote:
A job from a company of the Harilela Hotels group managing the airport hospitality services at Singapore Changi Airport; they needed someone to run through the text created for their new website, by someone else. The only tedious part of the job has to be indicating the grammatical and structural errors on printscreens.
Status: Completed
Thursday, January 27, 2011
ION8
Date: December 2010
Client: ION8
Job: Copywriting of
- Seminar Partnership Proposal Brief
- Sponsorship Kit
Why I Wrote What I Wrote:
My agency boss have been in discussion with the same guy I'm ghostwriting for and both are keen to run a series of seminars in March 2011. We explored ideas on how we can bring in sponsors so of course the things we'll need to touch base and introduce ourselves would be a proposal brief. Then if they are interested to take it further, a sponsorship kit. Rather a lot of information to bring to black and white but still an interesting job to do.
Status: Completed
Client: ION8
Job: Copywriting of
- Seminar Partnership Proposal Brief
- Sponsorship Kit
Why I Wrote What I Wrote:
My agency boss have been in discussion with the same guy I'm ghostwriting for and both are keen to run a series of seminars in March 2011. We explored ideas on how we can bring in sponsors so of course the things we'll need to touch base and introduce ourselves would be a proposal brief. Then if they are interested to take it further, a sponsorship kit. Rather a lot of information to bring to black and white but still an interesting job to do.
Status: Completed
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