Client: Hilton Hangzhou
Agency: Tag:/ WorldWriters
Job:
Job:
Translation (Transcreation):
- Airline Magazine Ad Copy (Chi to Eng)
Why I Wrote What I Wrote:
Agency approached me with an express request to translate the Chinese ad copy of Hilton Hangzhou Qiandao Lake Resort into English, for an advertisement in an airline magazine. Though it is not my first time working with both the languages, it is still my first paid job. Wasn't too difficult; read Hilton's tone of voice brief, mentally developed a brand persona of client, then kept that in mind while doing the translation, paying attention to the adjectives and descriptors.
Agency approached me with an express request to translate the Chinese ad copy of Hilton Hangzhou Qiandao Lake Resort into English, for an advertisement in an airline magazine. Though it is not my first time working with both the languages, it is still my first paid job. Wasn't too difficult; read Hilton's tone of voice brief, mentally developed a brand persona of client, then kept that in mind while doing the translation, paying attention to the adjectives and descriptors.
Status: Completed
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