Sky Audio

Date: September 2011

Client: Sky Audio

Job:

Copywriting/ Strategic Planning:

- Strategic Marketing Brief

Why I Wrote What I Wrote:

Had been in touch with the audiophile shop owner who provided great sales and after-sales service after my purchases. He was surprised to find out about my marketing and copywriting experience, after which we discussed how I could help him out in his marketing strategies. Started by putting down what he currently has and does, then decided on a few marketing strategies to be carried out in phases. Hopefully this is the beginning of another fruitful working relationship.

Status: Completed

Hilton Hangzhou

Date: September 2011

Client: Hilton Hangzhou

Agency: Tag:/ WorldWriters

Job:

Translation (Transcreation):

- Airline Magazine Ad Copy (Chi to Eng)

Why I Wrote What I Wrote:

Agency approached me with an express request to translate the Chinese ad copy of Hilton Hangzhou Qiandao Lake Resort into English, for an advertisement in an airline magazine. Though it is not my first time working with both the languages, it is still my first paid job. Wasn't too difficult; read Hilton's tone of voice brief, mentally developed a brand persona of client, then kept that in mind while doing the translation, paying attention to the adjectives and descriptors.

Status: Completed