Tuesday, December 25, 2012
Friday, December 7, 2012
Kenosis Technology (Converscient)
Date: December 2012
Client: Kenosis Technology (Converscient)
Client: Kenosis Technology (Converscient)
Job:
Copyediting:
- iPhone Press Release (iCallU)
Why I Wrote What I Wrote: As I was leaving on a short break, client emailed me the night before to ask for a proofread/ edit of his press release. Styled text to fit local press release tone and quickly emailed over. Found out later on that it was actually meant for US market hence localised version was not used. Well, at least I have attained a new record for express turnaround ;)
- iPhone Press Release (iCallU)
Why I Wrote What I Wrote: As I was leaving on a short break, client emailed me the night before to ask for a proofread/ edit of his press release. Styled text to fit local press release tone and quickly emailed over. Found out later on that it was actually meant for US market hence localised version was not used. Well, at least I have attained a new record for express turnaround ;)
Status: Completed
Sunday, September 9, 2012
Scholastic Singapore
Date: July - September 2012
Client: Scholastic Singapore
Client: Scholastic Singapore
Job:
Curriculum Writing - Writing Skills Builder Series:
- Grade 3 Learners
- Grade 4 Learners
- Grade 3 Learners
- Grade 4 Learners
- Grade 5 Learners
Why I Wrote What I Wrote:
Recommended by a friend working in said company to his colleague who was looking for a content writer for the above educational publications. After submission of content samples, I was asked to add on to the content for the Grade 3 and Grade 4 publications in July and August respectively. Upon completion of which, I was working on Grade 5 content, with a rather tight deadline.
Recommended by a friend working in said company to his colleague who was looking for a content writer for the above educational publications. After submission of content samples, I was asked to add on to the content for the Grade 3 and Grade 4 publications in July and August respectively. Upon completion of which, I was working on Grade 5 content, with a rather tight deadline.
This project requires me to tap on my experience from my day job and I rather enjoy creating content that I know will benefit learners of the English Language directly. (After all, students who make good with the language will be able to appreciate the language better as grown-ups, and that will really be good news for writers who take their work seriously.)
Status: Completed
Saturday, April 28, 2012
Jeduprise
Date: April 2012
Client: Jeduprise
Client: Jeduprise
Job:
Curriculum Writing:
- Integrated Curriculum (English & Music) - Lower to Mid Primary
- Integrated Curriculum (English & Music) - Lower to Mid Primary
- Integrated Curriculum (English & Music) - Upper Primary
Why I Wrote What I Wrote:
A friend had recently set up his own company providing enrichment services to schools. Tapping on my work experiences and expertise, we collaborated on planning an enrichment programme that integrated English components, Music concepts and leadership skills, aligning it to local educational objectives.
A friend had recently set up his own company providing enrichment services to schools. Tapping on my work experiences and expertise, we collaborated on planning an enrichment programme that integrated English components, Music concepts and leadership skills, aligning it to local educational objectives.
Status: Completed
Thursday, April 26, 2012
MasterCard
Date: April 2012
Client: MasterCard
Client: MasterCard
Agency: XM Asia Pacific
Job:
Copyediting:
- Dining Section
MasterCard - Priceless Beijing Website Copy
- Travel & Attractions Section
- Sports Section
Why I Wrote What I Wrote:
Approached in the middle of the night by an old friend - who is now a big-shot in his agency - to copyedit the English copy for their client, MasterCard, which had been translated from Chinese. There were about a hundred and thirty offers to be refined, all by a fire-fighting deadline as the site was to be up and rolling within days, with all refined copy plonked in.
Approached in the middle of the night by an old friend - who is now a big-shot in his agency - to copyedit the English copy for their client, MasterCard, which had been translated from Chinese. There were about a hundred and thirty offers to be refined, all by a fire-fighting deadline as the site was to be up and rolling within days, with all refined copy plonked in.
After a quick meet-up with the agency folks and the client, I first tried out a few to tally up with client's expectations. Client liked them and gave me the heavyweight categories. Cool!
What I thought would be a breeze was not exactly so; the content was not very accurately translated in some instances, while others had parts missing/mismatched in the English copy, compared to the Chinese versions. After the initial slow rev-up, I managed to polish up the sections pretty quickly, together with some bouts of copywriting and translation, churning out one category per day (and night). In total, the three sections accounted for about sixty percent of the offers presented on the site.
I am most apologetic about the fact that I did not have time to do thorough checks on my output but most of them turned out alright, except for some spacing and copy-and-paste glitches that I found on the live site. Do still check it out at pricelessbeijing.com :)
Status: Completed
Thursday, April 12, 2012
Nanos Water System
Date: April 2012
Client: Nanos Water System
Client: Nanos Water System
Job:
Copyediting:
Translation:
- Event SMS Blast (Electronics, Food & Furniture Fair)
- Event SMS Blast (Wanbao Fair)
- Brochure Text (Home Users & Childcare Centres)
- Publicity Banner
Why I Wrote What I Wrote:
Client has just commenced more aggressive marketing activities to promote his brand name to various target market groups and wanted to clean up the existing marketing copy he has. Client also required translation of his publicity banner copy to cater to his target market of Mandarin-speaking consumers at the Wanbao event. Particularly interesting aspect of this job was tweaking messages to cater to existing/potential/competitor's customers.
Client has just commenced more aggressive marketing activities to promote his brand name to various target market groups and wanted to clean up the existing marketing copy he has. Client also required translation of his publicity banner copy to cater to his target market of Mandarin-speaking consumers at the Wanbao event. Particularly interesting aspect of this job was tweaking messages to cater to existing/potential/competitor's customers.
Status: Completed
Saturday, March 24, 2012
Torch Strategic
Date: February-March 2012
Client: Torch Strategic
Client: Torch Strategic
Job:
Copywriting:
- Seminar Series Titles
- Business Plan
- Proposed Company Names
Why I Wrote What I Wrote:
Have recently been inspired to start up a small business outfit with a close friend, as we believe the services we will be providing are truly beneficial and effective.
As I was thinking up titles for the seminar series we plan to have, I was also trying to conjure up a suitable name for the business. Finally settled on the word 'torch'; as a noun, it is a source of light that illuminates the way, and as a verb, it blazes and ignites. First round of planning completed with the draft of our business plan.
Status: Completed
Thursday, March 22, 2012
Kenosis Technology
Date: March 2012
Client: Kenosis Technology
Client: Kenosis Technology
Job:
Copyediting:
- iPhone App Sales Copy (iCallU)
Why I Wrote What I Wrote:
Client wanted to tidy up his existing iPhone app sales text to be inserted in their website and on the iTunes online shop. Pretty cool job as I got the chance to see the app in action during meet-up with client.
Client wanted to tidy up his existing iPhone app sales text to be inserted in their website and on the iTunes online shop. Pretty cool job as I got the chance to see the app in action during meet-up with client.
Status: Completed
Sunday, March 18, 2012
Elaine Lam (EP Release)
Date: March 2012
Client: Elaine Lam
Client: Elaine Lam
Job:
Copywriting:
- Press Kit/Bio (English & Chinese)
Copyediting:
- Song Descriptions (English & Chinese)
Why I Wrote What I Wrote:
Was introduced to client by a work contact/ friend and we realised we were actually schoolmates. Client needed a press kit for publicity of her EP, in both English and Chinese. Interviewed her over a coffee and had the opportunity to chat with her a while more after the actual interview ended, giving me a better idea of her personality.
Was introduced to client by a work contact/ friend and we realised we were actually schoolmates. Client needed a press kit for publicity of her EP, in both English and Chinese. Interviewed her over a coffee and had the opportunity to chat with her a while more after the actual interview ended, giving me a better idea of her personality.
Client wanted a more elegant feel to her bio and I worked around her attitude towards things in life and her music. Here is the original version I wrote for her, together with its translated Chinese text, before she tweaked parts of it herself to her preference:
The Sensual Sentimentalist - Elaine Lam
Just when you thought you have heard all there is to jazz, in breezes a breath of fresh air in the form of Elaine Lam, pure and wholesome.
Elaine is the picture of that sunny girl-next-door, yet exudes the sensual sentiments of a pensive soul. Featuring an EP of her original compositions, this selection of light numbers tells of little snippets from our everyday lives. With her velvety voice, she blushes of blossoming love, comforts troubled hearts and even playfully brings one back to childhood in a ditty inspired by her son.
For this singer-songwriter, what started out as something fun during younger years became a lasting love when she decided to pursue her passion for jazz music. Elaine admits to being a down-to-earth girl who enjoys the little pleasures in life like discovering new gastronomical haunts or travelling, and that persona is evident in her choice of muses for her songs, beautifully delicate and unpretentiously real.
About Elaine Lam:
Elaine Lam is a local jazz singer-songwriter who is well versed in various musical instruments such as the piano, keyboard and the clarinet. She enjoys jazz, bossa nova and pop music, and is fluent in English and Mandarin. Inspired by her love for Latin music, Elaine has also picked up Spanish as well as French and Italian.
Elaine enrolled in the Very Singer Training Course at Ocean Butterflies Music Pte Ltd in 1998, together with JJ Lin and A Do, and has been singing at Music Dreamer Live! Cafe since 2001. She does private gigs such as weddings and has also performed at various public events such as Esplanade’s Coffee Morning show and memorably, at one of Jeff Chang’s mini concerts.
Elaine has been a member of COMPASS (Composers and Authors Society of Singapore) since 2001 and Hong Kong artiste Miriam Yeung, in her first Mandarin album "Smile" in 1999, has recorded one of her songs. Elaine is happily married with a son and enjoys her other role as a loving mother and wife.
感性的情感歌手 - 蓝晓薇
正当你觉得自己已彻底了解爵士乐时，她如微风中飘来的一阵清新空气。那就是蓝晓薇，如此纯正、清纯 。
看似阳光般邻家女孩的晓薇，音乐中却流露着沉思者的感性情感。这张迷你专辑收藏了晓薇的原版创作，清乐中分享的是我们生活中的点滴。以她醇和的声音，晓薇诉说着恋情萌芽的腼腆、安慰苦闷的心、以灵感自儿子的小曲淘气地带领我们回到童年。
对这位创作歌手而言，当年对爵士乐的喜好，在她决定投入爵士音乐创作时已成为坚定的热恋。晓薇自认自己是个踏实的女孩，喜欢旅游，也最爱发觉美食好去处，追求着生活里简简单单的乐趣。歌曲中的意境，就是来自那么朴素单纯的灵感，楚楚美丽却谦逊真实。
关于蓝晓薇:
蓝晓薇是位本地爵士创作歌手, 善于演奏各乐器如钢琴、电子琴与单簧管。她喜欢爵士、巴薩諾瓦以及流行乐，并熟谙英语与华语。不仅如此，热爱拉丁乐的她也因此学会了西班牙语，以及法语和意大利语。
晓薇于1998年同林俊杰和阿杜一伙加入海蝶音乐私人有限公司主办的《非常歌手》训练班, 并于2001年开始在爱琴海民歌餐厅演唱。晓薇也从事婚礼等私人聚会的表演，也曾受邀参与各公众表演，如滨海艺术中心的《咖啡早晨》(Coffee Morning) 音乐会，也曾在张信哲的一场小型演唱会中与他合唱。
自2001年加入 COMPASS (Composers and Authors Society of Singapore) 的晓薇，自创歌曲中的一个作品《寂寞的存折》已收入在香港艺人杨千嬅1999年发行的第一张华语专辑《微笑》。生活中，晓薇正享受着为人母与贤妻的美满家庭生活。
Status: Completed
Wednesday, March 14, 2012
SPACG Studio
Date: March 2012
Client: SPACG Studio
Client: SPACG Studio
Job:
Copywriting:
- Corporate Taglines
Why I Wrote What I Wrote:
Client touched base again regarding creation of taglines for his company. I proposed a few for his selection, created around the core ideas and values that he ascribed to his company:
Client touched base again regarding creation of taglines for his company. I proposed a few for his selection, created around the core ideas and values that he ascribed to his company:
Intuitive Interior Intelligence
Intuitive Interior Design
Intelligent Interior Design
Intuitive Touch, Intelligent Design
Intuitive by Nature, Intelligent by Design
Intelligence by Design
Status: Completed
Monday, January 23, 2012
Dragon Dance
Wishing everyone best of health, much blissful happiness and abundance of wealth in the year of the vibrant and spirited Dragon!
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