Calce

*PERSONAL PROJECT*

Date: August 2007

Company: Calce

Job: Website copy

Copyediting of:
- "Company" section
- "Quality" section

Why I Wrote What I Wrote:

Was having a hangover from Andalucia, hence surfing some Spanish fashion labels to feed my craving when I chanced upon this company selling zapatos (shoes). Read the English copy and found some irregularities with the sentence structure so I edited it and emailed it over to them, complimentary. I'm not sure why they did not use it though; perhaps just wary of free services. The original copy is still on www.calce.es, as compared to mine:

Company

At CALCE, the shoes we put to the most demanding customers' disposition are of uncommon quality. They are born of the experience, and constant evolution, of three generations of specialists and artisans.

At CALCE, you will find a range of styles suitable for various occasions, all with the same comfort, flexibility and durability that is the mark of CALCE.

With the careful selection of materials and our fabrication artisans, amongst other stringent requirements, we are able to attain our goal: to make shoes which unite both STYLE and COMFORT.

At present, we have created a new sub-brand VICTOR LANZ, which falls in stride with the current fashion trends. As always, you will know our shoes by their quality, style and comfort.

Quality

All the leathers as well as the materials employed in the production of our footwear are meticulously selected. Only those with the best qualities, controlled by our artisans, are used in the construction of the shoes we offer to our clients.

Status: Completed

Media Dimension Pte Ltd

Date: July 2007

Client: Media Dimension Pte Ltd

Agency: Media Dimension Pte Ltd

Job:

Copywriting of corporate website copy for:
- Landing page
- Our Services page

Tagline: Make your first impression the one that lasts.

Why I Wrote What I Wrote:

Copy for my resident ad house's website. Had discussions with them on corporate objectives, intended perceptions by masses and information to include. Adopted a conversational style with a dash of cheerfulness and objectivity. Particularly love the formula I invented. Check copy out at www.md.com.sg ;)

Status: Completed

Winter Morning

Feels like a quiet Christmas...season's greetings to all.

UVWatch

Date: September 2006

Client: UVW, Inc.

Agency: Media Dimension Pte Ltd

Job:

Copywriting of campaign taglines & concepts (Local Launch)

Tagline: Illuminate my night. / Style by day, verve by night. / Light me up. Turn me on.

Why I Wrote What I Wrote:

This was written for the product launch campaign for a US brand of trendy, up-market watches. The images for potential ads were conjured up as I worked on the copy. The taglines were created for nightlife-tinted ad concepts.

Status: Completed; project on hold by client

Home-Fix The D.I.Y Store

Date: August 2006

Client: Home-Fix D.I.Y. Pte Ltd

Agency: Media Dimension Pte Ltd

Job:

Copywriting of voice-over script

Why I Wrote What I Wrote:

Writing this voice-over script was a first for me. This was meant for broadcasting over a conference presentation and had to be kept professionally short and sweet.

Status: Completed

Bank of China

Date: April 2006

Client: Bank of China Limited

Agency: Media Dimension Pte Ltd

Job:

Copyediting of English copy for corporate introduction

Copyediting of English copy for below brochures:
- Corporate Banking
- Financial Institutions Services
- International Trade Settlement Services

Why I Wrote What I Wrote:

Cleaned up the existing English copy for the above-mentioned brochures and corporate introduction, for smoother reading. Thank god for my knowledge of financial terms.

Status: Completed

The Coffee Connoisseur

Date: March 2006

Client: Sarika Connoisseur Café Pte Ltd

Job:

Copywriting of Corporate Profile (Pitch)

Tagline: We cannot be more serious.

Why I Wrote What I Wrote:

The second pitch for a TCC project, which I enjoyed more than the first. Edited bulk of the corporate profile and segregated information in sections. Created the main tagline We cannot be more serious. From this stemmed the ideas that the company is serious about its business, its people, its customers and of course, its coffee. Didn't get to pitch though, as the company dropped this project.

Status: Pitch copy completed; not awarded