Date: August 2008
Client: Sun Restaurant Group
Agency: Media Dimension Pte Ltd
Job: Corporate Portfolio (Revision)
Revisions to collateral previously done
Copywriting of:
- Restaurant History (7th Storey)
Why I Wrote What I Wrote:
Some revisions to client's portfolio items that I did previously, plus a casual request from my agency to do up a short piece on the history of the 7th Storey Restaurant for the inside cover of their menu.
Status: Completed
Sunday, August 31, 2008
Sunday, August 17, 2008
Song Brothers - Comex 2008
Date: August 2008
Client: Song Brothers
Agency: Media Dimension Pte Ltd
Job: Apple Mac - Comex 2008
Copywriting of:
- Publicity Banner Taglines
Concepts Copy: See below sample taglines
Why I Wrote What I Wrote:
Client requested for taglines choices in line with the Mac & PC dudes' ads that were running under the Apple publicity campaign then, and at the same time publicize their exclusive three-year extended warranty.
Watched some of those ads, had mental pictures of the guys and came up with a selection. Unfortunately, client had a sudden change of mind and decided to use a nurse (!) instead. Darn…still, it was fun working with Mac & PC :)
Mac's waiting for you at Booth 6138. (But don't tell PC.)
Mac's coming (with FREE 3-Year Extended Warranty). Cancel or allow?
Visit Booth 6138 right now.
Mac's on top with FREE 3-Year Extended Warranty.
Get it on at Booth 6138.
WANNA BE ON TOP WITH MAC?
Get it on with Mac's FREE 3-Year Extended Warranty at Booth 6138.
Status: Completed
Client: Song Brothers
Agency: Media Dimension Pte Ltd
Job: Apple Mac - Comex 2008
Copywriting of:
- Publicity Banner Taglines
Concepts Copy: See below sample taglines
Why I Wrote What I Wrote:
Client requested for taglines choices in line with the Mac & PC dudes' ads that were running under the Apple publicity campaign then, and at the same time publicize their exclusive three-year extended warranty.
Watched some of those ads, had mental pictures of the guys and came up with a selection. Unfortunately, client had a sudden change of mind and decided to use a nurse (!) instead. Darn…still, it was fun working with Mac & PC :)
Mac's waiting for you at Booth 6138. (But don't tell PC.)
Mac's coming (with FREE 3-Year Extended Warranty). Cancel or allow?
Visit Booth 6138 right now.
Mac's on top with FREE 3-Year Extended Warranty.
Get it on at Booth 6138.
WANNA BE ON TOP WITH MAC?
Get it on with Mac's FREE 3-Year Extended Warranty at Booth 6138.
Status: Completed
Saturday, June 14, 2008
Sim Lim Square
Date: June 2008
Client: Sim Lim Square
Agency: Media Dimension Pte Ltd
Job: GET IT @ Sim Lim Square (June 2008)
Copywriting of:
- Event photos captions
- 'Thank You' electronic mailer & web message
Why I Wrote What I Wrote:
This was a rerun of previous year's sale event. Both client and my agency decided to stick to the same event theme - GET IT @ Sim Lim Square - to reinforce rather than diffuse awareness, hence the jobs were much easier this time.
Status: Completed
Client: Sim Lim Square
Agency: Media Dimension Pte Ltd
Job: GET IT @ Sim Lim Square (June 2008)
Copywriting of:
- Event photos captions
- 'Thank You' electronic mailer & web message
Why I Wrote What I Wrote:
This was a rerun of previous year's sale event. Both client and my agency decided to stick to the same event theme - GET IT @ Sim Lim Square - to reinforce rather than diffuse awareness, hence the jobs were much easier this time.
Status: Completed
Saturday, June 7, 2008
DrMartens Pegasuz
Actually did this last year but was not in time for submission. Here it is in this year's boot design competition. Say you absolutely love the DrMartens Pegasuz and click on it to vote. ;)
Wednesday, June 4, 2008
GotoSingapore Website
Date: June 2008
Client: Media Dimension Pte Ltd
Agency: Media Dimension Pte Ltd
Job: GotoSingapore Website
Copywriting/editing of website copy for:
- Landing page
- Entry Requirements & Visa section
- Customs & Regulations section
- Baggage Clearance section
- Airport Information section
- Accommodation section
- Transport section
- Money & Finance section
- Things to Do section
- Tax Rebates & Duty-Free Concessions section
- Communication & Postal Services section
- Medical Facilities section
- STB Visitors Centres section
- STB Offices Worldwide section
- Useful Numbers section
- Facts & Information section
- FAQ section
Why I Wrote What I Wrote:
www.gotosingapore.sg targets to be more than just another tourist information site; it aims to provide information that potential tourists will really need and points them to the respective sites for further reference. Most importantly, this site goes hand in hand with the GotoSingapore traveller directories and provides complementing online support to these.
Status: Completed
Client: Media Dimension Pte Ltd
Agency: Media Dimension Pte Ltd
Job: GotoSingapore Website
Copywriting/editing of website copy for:
- Landing page
- Entry Requirements & Visa section
- Customs & Regulations section
- Baggage Clearance section
- Airport Information section
- Accommodation section
- Transport section
- Money & Finance section
- Things to Do section
- Tax Rebates & Duty-Free Concessions section
- Communication & Postal Services section
- Medical Facilities section
- STB Visitors Centres section
- STB Offices Worldwide section
- Useful Numbers section
- Facts & Information section
- FAQ section
Why I Wrote What I Wrote:
www.gotosingapore.sg targets to be more than just another tourist information site; it aims to provide information that potential tourists will really need and points them to the respective sites for further reference. Most importantly, this site goes hand in hand with the GotoSingapore traveller directories and provides complementing online support to these.
Status: Completed
Wednesday, April 9, 2008
A-Promise Website
Date: April 2008
Client: Media Dimension Pte Ltd
Agency: Media Dimension Pte Ltd
Job: A-Promise Website
Copywriting/editing of website copy for:
- Landing page
- Online articles
Why I Wrote What I Wrote:
This website, www.a-promise.com, is catered to couples from all age groups, at all stages of their relationships. It allows puppy loves to profess their adoration for the other halves, young couples to pick up tips and ideas for special occasions or for mature couples to plan or showcase their marriage plans or after marriage progress. Am editing short articles for the site on a continual basis.
Status: Completed
Client: Media Dimension Pte Ltd
Agency: Media Dimension Pte Ltd
Job: A-Promise Website
Copywriting/editing of website copy for:
- Landing page
- Online articles
Why I Wrote What I Wrote:
This website, www.a-promise.com, is catered to couples from all age groups, at all stages of their relationships. It allows puppy loves to profess their adoration for the other halves, young couples to pick up tips and ideas for special occasions or for mature couples to plan or showcase their marriage plans or after marriage progress. Am editing short articles for the site on a continual basis.
Status: Completed
Wednesday, April 2, 2008
Sun Restaurant Group
Date: April 2008
Client: Sun Restaurant Group
Agency: Media Dimension Pte Ltd
Job: Corporate Portfolio
Copywriting of:
- Executive Biography
- Corporate Profile
- Restaurants write-up
Concepts Copy: See below intro from restaurants' write-up
Why I Wrote What I Wrote:
Client wanted to create a corporate portfolio, the purpose of which is to provide background information on the personality and businesses of the Group to potential landlords of his future business venues. Had the opportunity to have dinner with the boss of the Group at one of his Japanese restaurants; that gave me a clearer idea of him and his businesses. For authenticity's sake, I found out the meaning behind the Japanese name and rather enjoyed reading up on daimyo and shogun.
Honjin:本陣 /troop headquarters /daimyo's inn /exclusive Japanese eateries
Honjin, which can be translated as "Head Inns", originally refers to generals' fortresses. Gradually transformed into temporary lodgings and styled after imperial mansions of Kyoto, they were exclusive lodgings for daimyo and other representatives of the shogunate.
This sophisticated network of honjin began the traditions of extraordinary service and developed a refined level of culture - characteristic of true Japanese establishments.
Like the "Head Inns" of the past, our Honjin restaurants provide the same exclusive and impeccable service to like-minded patrons whose palates crave authenticity, right down to the simplest of seasonings.
Status: Completed
Client: Sun Restaurant Group
Agency: Media Dimension Pte Ltd
Job: Corporate Portfolio
Copywriting of:
- Executive Biography
- Corporate Profile
- Restaurants write-up
Concepts Copy: See below intro from restaurants' write-up
Why I Wrote What I Wrote:
Client wanted to create a corporate portfolio, the purpose of which is to provide background information on the personality and businesses of the Group to potential landlords of his future business venues. Had the opportunity to have dinner with the boss of the Group at one of his Japanese restaurants; that gave me a clearer idea of him and his businesses. For authenticity's sake, I found out the meaning behind the Japanese name and rather enjoyed reading up on daimyo and shogun.
Honjin:本陣 /troop headquarters /daimyo's inn /exclusive Japanese eateries
Honjin, which can be translated as "Head Inns", originally refers to generals' fortresses. Gradually transformed into temporary lodgings and styled after imperial mansions of Kyoto, they were exclusive lodgings for daimyo and other representatives of the shogunate.
This sophisticated network of honjin began the traditions of extraordinary service and developed a refined level of culture - characteristic of true Japanese establishments.
Like the "Head Inns" of the past, our Honjin restaurants provide the same exclusive and impeccable service to like-minded patrons whose palates crave authenticity, right down to the simplest of seasonings.
Status: Completed
Subscribe to:
Posts (Atom)