Date: October - December 2010
Agency: Media Dimension Pte Ltd
Job: How To Be A (Confidential part of title)
Why I Wrote What I Wrote:
Agency contacted me late this year about a major project - to ghostwrite a book for a businessman well-known in his industry for having created a successful chain.
After a few power-packed meetings of full content input with the man himself and some personal research on the industry, I began penning the first few chapters. First time ghostwriting but hey, it is definitely much more satisfying than shorter project types. Setback is the confidentiality terms, which is part of the ghostwriting agreement, so I really can't display any part of my writings here.
Waiting for the rest of the book's content to come in at the mo.
Status: Completed; handed over to client for further action
Monday, December 6, 2010
Sunday, February 28, 2010
Anggrik Performing Arts
Date: February 2010
Client: Anggrik Performing Arts
Job: Company Proposal & Letters
- Grant Application Proposal
- Grant Application Letter
- Instrument Donation Letter
- Membership Verification Letter
Why I Wrote What I Wrote:
Anggrik Performing Arts is a non-profit organization set up by a friend recently. It basically caters to young musicians of the Angklung instrument who want a platform to continue developing their skills and making and sharing Angklung music with like-minded Angklung musicians. Created the grant application documents and later on, the donation and membership letters.
Client: Anggrik Performing Arts
Job: Company Proposal & Letters
- Grant Application Proposal
- Grant Application Letter
- Instrument Donation Letter
- Membership Verification Letter
Why I Wrote What I Wrote:
Anggrik Performing Arts is a non-profit organization set up by a friend recently. It basically caters to young musicians of the Angklung instrument who want a platform to continue developing their skills and making and sharing Angklung music with like-minded Angklung musicians. Created the grant application documents and later on, the donation and membership letters.
Status: Completed
Tuesday, February 16, 2010
Marshall Cavendish
Date: February 2010
Client: Marshall Cavendish
Job: Editing Introductory Text
Why I Wrote What I Wrote:
By chance, a friend working at client's had mentioned their requirement for a copywriter who can focus solely on editing introductory texts for their educational materials. Got in conversation with their executive but unfortuantely client decided not to outsource this job after all. By then I'd actually already done the edit but hadn't submit yet. Here's an excerpt:
Before:
Since 1995, Singapore students have consistently emerged tops in Mathematics in the Trends in Mathematics and Science Study (TIMSS) conducted by the International Association for the Evaluation of Educational Achievement (IEA). The Primary Mathematics series was at the heart of Singapore’s national math curriculum as it achieved its successive TIMSS victories. Written and developed in 1982 by the Ministry of Education, Singapore, the Primary Mathematics series was the only mathematics series used in Singapore primary schools up until 2001.
After:
In the Trends in Mathematics and Science Study (TIMSS) conducted by the International Association for the Evaluation of Educational Achievement (IEA), Singapore students have consistently topped scores in Mathematics since 1995 until recent years in 2003.
The Primary Mathematics series was a significant contributing factor to Singapore’s continual successes in Mathematics education. Written and developed in 1982 by the Ministry of Education, Singapore, the Primary Mathematics series was the only mathematics series used in Singapore primary schools until 2001.
Status: Completed
Client: Marshall Cavendish
Job: Editing Introductory Text
Why I Wrote What I Wrote:
By chance, a friend working at client's had mentioned their requirement for a copywriter who can focus solely on editing introductory texts for their educational materials. Got in conversation with their executive but unfortuantely client decided not to outsource this job after all. By then I'd actually already done the edit but hadn't submit yet. Here's an excerpt:
Before:
Since 1995, Singapore students have consistently emerged tops in Mathematics in the Trends in Mathematics and Science Study (TIMSS) conducted by the International Association for the Evaluation of Educational Achievement (IEA). The Primary Mathematics series was at the heart of Singapore’s national math curriculum as it achieved its successive TIMSS victories. Written and developed in 1982 by the Ministry of Education, Singapore, the Primary Mathematics series was the only mathematics series used in Singapore primary schools up until 2001.
After:
In the Trends in Mathematics and Science Study (TIMSS) conducted by the International Association for the Evaluation of Educational Achievement (IEA), Singapore students have consistently topped scores in Mathematics since 1995 until recent years in 2003.
The Primary Mathematics series was a significant contributing factor to Singapore’s continual successes in Mathematics education. Written and developed in 1982 by the Ministry of Education, Singapore, the Primary Mathematics series was the only mathematics series used in Singapore primary schools until 2001.
Status: Completed
Saturday, January 30, 2010
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Tuesday, December 22, 2009
Remembering Love;
Wishing everyone a very blessed and peaceful Christmas, and a wonderful year ahead!
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Saturday, October 31, 2009
ION8
Date: October 2009
Client: ION8
Agency: Media Dimension Pte Ltd
Job: Corporate Profile
- Corporate Tagline
- Corporate Philosophy
Why I Wrote What I Wrote:
ION8 is Media Dimension's up and coming diva sister, if I may so describe, and provides a wide range of products and services that complements MD. To set a solid foundation, we must start foremost with the company's soul. After a long discussion with my agency, I had to deliberate.
I began by going through the images that came to mind when I 'visualised' ION8. Not unexpectedly, the vision of invigorating running water kept reappearing; the subconscious mind was playing on the pronunciation of 'ION8' and drawing links to the concept of 'ionized water'.
Spent a good few hours texting out the qualities of water, then got down to transform them into eight philosophy concepts, which flow into the single philosophy statement that stands for what the company believes in, what the company does and how the company interacts with her clients.
As the company has not yet opened its doors for business, I'm not liberated to post the stuff I created but do watch out for the Updates section here to read them once ION8 commences operation. Better still, let us work with you. ;)
Status: Completed
Client: ION8
Agency: Media Dimension Pte Ltd
Job: Corporate Profile
- Corporate Tagline
- Corporate Philosophy
Why I Wrote What I Wrote:
ION8 is Media Dimension's up and coming diva sister, if I may so describe, and provides a wide range of products and services that complements MD. To set a solid foundation, we must start foremost with the company's soul. After a long discussion with my agency, I had to deliberate.
I began by going through the images that came to mind when I 'visualised' ION8. Not unexpectedly, the vision of invigorating running water kept reappearing; the subconscious mind was playing on the pronunciation of 'ION8' and drawing links to the concept of 'ionized water'.
Spent a good few hours texting out the qualities of water, then got down to transform them into eight philosophy concepts, which flow into the single philosophy statement that stands for what the company believes in, what the company does and how the company interacts with her clients.
As the company has not yet opened its doors for business, I'm not liberated to post the stuff I created but do watch out for the Updates section here to read them once ION8 commences operation. Better still, let us work with you. ;)
Status: Completed
Tuesday, October 20, 2009
Amerson Group
Date: October 2009
Client: Amerson Group
Agency: Media Dimension Pte Ltd
Job: Business Presentation Kit (Spring SEEDS)
- Creating of Powerpoint business presentation
- Copyediting of business proposal
Why I Wrote What I Wrote:
Agency was working on above-mentioned presentation for client but had problems with fitting all the information in the business plan into a limited number of slides. While I was creating the presentation, I also corrected grammatical items and structures as well as tidied up the sections in the business proposal.
Status: Completed
Client: Amerson Group
Agency: Media Dimension Pte Ltd
Job: Business Presentation Kit (Spring SEEDS)
- Creating of Powerpoint business presentation
- Copyediting of business proposal
Why I Wrote What I Wrote:
Agency was working on above-mentioned presentation for client but had problems with fitting all the information in the business plan into a limited number of slides. While I was creating the presentation, I also corrected grammatical items and structures as well as tidied up the sections in the business proposal.
Status: Completed
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