Date: April-August 2005
Client: Sensi F&B Consultancy
Job:
Copywriting of corporate website copy
Tagline: Be Sensible.
Why I Wrote What I Wrote:
Was to propose a corporate tagline before inception of company. Played around with the company name and got Be Sensible. Unfortunately, the company flew by night.
Status: Discontinued by client
Date: August 2005
Client: Sarika Connoisseur Café Pte Ltd
Job:
Copywriting of Christmas Menu 2005 (Pitch)
Tagline: Add a little pizzazz to your Christmas when you celebrate with tcc.
Why I Wrote What I Wrote:
First pitch for TCC. Had to trial-write sample copy for Christmas menu dishes, which could be quite trying if one hadn't tasted them before (especially the vacherin – some intensive gastronomic research had to be done before writing for that). Still, had some fun whetting up appetites with the food descriptions.
Status: Pitch copy completed; not awarded
Client: InterContinental Hotels Group
Agency: Blue
Job: Priority Incentive 2005
Propose new themes for the group's 2005 staff incentive programme
Copyediting of website copy
Copywriting of:
- Announcement email blast
- Post registration welcome email
- Monthly eStatement
- Satisfaction survey email
- Satisfaction survey questions
- Winner announcement email for Quarterly Surprise
- Winner notification email for Quarterly Surprise
Tagline: One Team, One Spirit, Greater Rewards
Why I Wrote What I Wrote:
First and major project contracted from Blue. The taglines and accompanying collateral were for the on-going internal incentive programme for IHG hotel staff; they had needed a new theme for the year.
Initially, I had thought up taglines like Put a smile on someone's face and we'll put one on yours, which showed the Group cared as much for its employees as they should care for their customers. Unfortunately, the graphics had been decided upon (as below) and the client requested for a 'teamwork' feel to the theme. In the end, they chose One team, one spirit, greater rewards. Other items done are as listed.
Status: Completed
