Date: April 2008
Client: Media Dimension Pte Ltd
Agency: Media Dimension Pte Ltd
Job: A-Promise Website
Copywriting/editing of website copy for:
- Landing page
- Online articles
Why I Wrote What I Wrote:
This website, www.a-promise.com, is catered to couples from all age groups, at all stages of their relationships. It allows puppy loves to profess their adoration for the other halves, young couples to pick up tips and ideas for special occasions or for mature couples to plan or showcase their marriage plans or after marriage progress. Am editing short articles for the site on a continual basis.
Status: Completed
Wednesday, April 9, 2008
Wednesday, April 2, 2008
Sun Restaurant Group
Date: April 2008
Client: Sun Restaurant Group
Agency: Media Dimension Pte Ltd
Job: Corporate Portfolio
Copywriting of:
- Executive Biography
- Corporate Profile
- Restaurants write-up
Concepts Copy: See below intro from restaurants' write-up
Why I Wrote What I Wrote:
Client wanted to create a corporate portfolio, the purpose of which is to provide background information on the personality and businesses of the Group to potential landlords of his future business venues. Had the opportunity to have dinner with the boss of the Group at one of his Japanese restaurants; that gave me a clearer idea of him and his businesses. For authenticity's sake, I found out the meaning behind the Japanese name and rather enjoyed reading up on daimyo and shogun.
Honjin:本陣 /troop headquarters /daimyo's inn /exclusive Japanese eateries
Honjin, which can be translated as "Head Inns", originally refers to generals' fortresses. Gradually transformed into temporary lodgings and styled after imperial mansions of Kyoto, they were exclusive lodgings for daimyo and other representatives of the shogunate.
This sophisticated network of honjin began the traditions of extraordinary service and developed a refined level of culture - characteristic of true Japanese establishments.
Like the "Head Inns" of the past, our Honjin restaurants provide the same exclusive and impeccable service to like-minded patrons whose palates crave authenticity, right down to the simplest of seasonings.
Status: Completed
Client: Sun Restaurant Group
Agency: Media Dimension Pte Ltd
Job: Corporate Portfolio
Copywriting of:
- Executive Biography
- Corporate Profile
- Restaurants write-up
Concepts Copy: See below intro from restaurants' write-up
Why I Wrote What I Wrote:
Client wanted to create a corporate portfolio, the purpose of which is to provide background information on the personality and businesses of the Group to potential landlords of his future business venues. Had the opportunity to have dinner with the boss of the Group at one of his Japanese restaurants; that gave me a clearer idea of him and his businesses. For authenticity's sake, I found out the meaning behind the Japanese name and rather enjoyed reading up on daimyo and shogun.
Honjin:本陣 /troop headquarters /daimyo's inn /exclusive Japanese eateries
Honjin, which can be translated as "Head Inns", originally refers to generals' fortresses. Gradually transformed into temporary lodgings and styled after imperial mansions of Kyoto, they were exclusive lodgings for daimyo and other representatives of the shogunate.
This sophisticated network of honjin began the traditions of extraordinary service and developed a refined level of culture - characteristic of true Japanese establishments.
Like the "Head Inns" of the past, our Honjin restaurants provide the same exclusive and impeccable service to like-minded patrons whose palates crave authenticity, right down to the simplest of seasonings.
Status: Completed
Saturday, March 8, 2008
GotoSingapore Traveller Directories - Part 2
Date: March 2008
Client: Media Dimension Pte Ltd
Agency: Media Dimension Pte Ltd
Job: GotoSingapore Traveller Directories - Part 2
Copywriting of media proposal
Why I Wrote What I Wrote:
This is a continuation of the previous GotoSingapore project. Here, I drafted a media proposal which provides some introductory information on our upcoming traveller directories and complementing website to potential advertisers.
Status: Completed
Client: Media Dimension Pte Ltd
Agency: Media Dimension Pte Ltd
Job: GotoSingapore Traveller Directories - Part 2
Copywriting of media proposal
Why I Wrote What I Wrote:
This is a continuation of the previous GotoSingapore project. Here, I drafted a media proposal which provides some introductory information on our upcoming traveller directories and complementing website to potential advertisers.
Status: Completed
Thursday, February 14, 2008
Pan-West Pte Ltd
Date: February 2008
Client: Pan-West Pte Ltd
Agency: Media Dimension Pte Ltd
Job: Branding Campaign
Proposal of branding campaign taglines & copy
Concepts Copy: See below concept
Why I Wrote What I Wrote:
Client needed a crisp, contemporary style similar to TagHeuer's celebrity endorsements, so I did some research on golfing quotes coined and created variations on three taglines.
One of my personal favourites read There are no points for style, but it never hurt anyone. It implies that Pan West equips golfers with not just what they need for golfing, but also with style when golfing. Next has to be Gear up first class, play like first class which is straight to the point. Kinda like the tongue-in-cheek Other golfers prepare for disaster. Pan West golfers prepare for success too.
Status: Completed
Client: Pan-West Pte Ltd
Agency: Media Dimension Pte Ltd
Job: Branding Campaign
Proposal of branding campaign taglines & copy
Concepts Copy: See below concept
Why I Wrote What I Wrote:
Client needed a crisp, contemporary style similar to TagHeuer's celebrity endorsements, so I did some research on golfing quotes coined and created variations on three taglines.
One of my personal favourites read There are no points for style, but it never hurt anyone. It implies that Pan West equips golfers with not just what they need for golfing, but also with style when golfing. Next has to be Gear up first class, play like first class which is straight to the point. Kinda like the tongue-in-cheek Other golfers prepare for disaster. Pan West golfers prepare for success too.
Status: Completed
Tuesday, January 15, 2008
GotoSingapore Traveller Directories - Part 1
Date: January 2008
Client: Media Dimension Pte Ltd
Agency: Media Dimension Pte Ltd
Job: GotoSingapore Traveller Directories - Part 1
Propose titles and taglines for (i) Fashion, and (ii) Entertainment directories
Why I Wrote What I Wrote:
Agency wanted catchy titles and short-n-sweet taglines that say it all, so I toyed with words that generate visual images of the trendy shopper and the entertainment seeker to create some generic titles for the directories. The taglines spell what visitors to Singapore would want to know about fashion and entertainment in Singapore. Some of the proposed titles are Urban TrendCatchers, G is for Greed! (for the fashion directory) and Urban LeisureSeekers, Urban JetSetters and G is for Gastronomy! (for the entertainment directory).
Status: Completed
Client: Media Dimension Pte Ltd
Agency: Media Dimension Pte Ltd
Job: GotoSingapore Traveller Directories - Part 1
Propose titles and taglines for (i) Fashion, and (ii) Entertainment directories
Why I Wrote What I Wrote:
Agency wanted catchy titles and short-n-sweet taglines that say it all, so I toyed with words that generate visual images of the trendy shopper and the entertainment seeker to create some generic titles for the directories. The taglines spell what visitors to Singapore would want to know about fashion and entertainment in Singapore. Some of the proposed titles are Urban TrendCatchers, G is for Greed! (for the fashion directory) and Urban LeisureSeekers, Urban JetSetters and G is for Gastronomy! (for the entertainment directory).
Status: Completed
Tuesday, January 1, 2008
Song Brothers
Date: January 2008
Client: Song Brothers
Agency: Media Dimension Pte Ltd
Job:
Copywriting of retail poster taglines & copy
Concepts Copy: See below concepts copy
Why I Wrote What I Wrote:
Client wanted a series of taglines and one-liners with a movies theme. I selected a few movies and amended their respective taglines for this. Guess the movies the following originated from:
Six in the City
Are you ready for more?
What Women (And Men) Want
We have the power to know everything you want.
Fantastic Four
1: 4 times the bargain. 4 times the deal. 4 times the fantastic.
2: Fun gadgets. Fabulous prices. Fantastic deals.
My personal favourite -
Buy Hard: With a Vengeance
1: Think fast. Hunt deals. Buy hard.
2: On a good day it's a great buy. On a better day it's the best we offer.
Status: Completed
Client: Song Brothers
Agency: Media Dimension Pte Ltd
Job:
Copywriting of retail poster taglines & copy
Concepts Copy: See below concepts copy
Why I Wrote What I Wrote:
Client wanted a series of taglines and one-liners with a movies theme. I selected a few movies and amended their respective taglines for this. Guess the movies the following originated from:
Six in the City
Are you ready for more?
What Women (And Men) Want
We have the power to know everything you want.
Fantastic Four
1: 4 times the bargain. 4 times the deal. 4 times the fantastic.
2: Fun gadgets. Fabulous prices. Fantastic deals.
My personal favourite -
Buy Hard: With a Vengeance
1: Think fast. Hunt deals. Buy hard.
2: On a good day it's a great buy. On a better day it's the best we offer.
Status: Completed
Tuesday, December 18, 2007
Subscribe to:
Posts (Atom)