Monday, January 23, 2012
Dragon Dance
Wishing everyone best of health, much blissful happiness and abundance of wealth in the year of the vibrant and spirited Dragon!
Wednesday, December 21, 2011
Gift of Love
Wishing everyone a wonderful Christmas filled with pure love and warm happiness, and a fulfilling 2012 ahead ;)
Sunday, December 18, 2011
Personal Namecard
Date: December 2011
Client: Self
Client: Self
Job:
Copywriting:
- Namecard Copy
Why I Wrote What I Wrote:
Finally decided I should jazz up my namecard so I designed a simple layout of red and white on black for the front. Since the back was empty, I figured I may as well compose something original for that spot, providing the apt introduction to myself as a writer, so it says:
Finally decided I should jazz up my namecard so I designed a simple layout of red and white on black for the front. Since the back was empty, I figured I may as well compose something original for that spot, providing the apt introduction to myself as a writer, so it says:
Status: Completed
Wednesday, November 30, 2011
SPACG Studio
Date: November 2011
Client: SPACG Studio
Client: SPACG Studio
Job:
Website Copyediting & Translation:
- Corporate Profile
- Interior Styles
- Our Services
- SPACGing: How We Do It
- Useful Links (Pending more content from client)
Why I Wrote What I Wrote:
Client touched base after locating me from a freelancer website and initially requested for copywriting services for his new company's website. Upon meeting up, I discovered he had already done some writing, so what he needed in effect was editing and translation of his existing text.
Client touched base after locating me from a freelancer website and initially requested for copywriting services for his new company's website. Upon meeting up, I discovered he had already done some writing, so what he needed in effect was editing and translation of his existing text.
That having been said, there was more polishing up done on the Corporate Profile as the corporate tone of voice had to be brought out from the original writing. The final tone was of a professional yet friendly and sincere persona.
Client was pretty happy with the texts and we continued with translating them into Chinese for his China market base. Waiting for client to update content for the last section, else everything is settled.
Status: Completed
Friday, November 11, 2011
Hilton Bandung
Date: October 2011
Client: Hilton Bandung
Client: Hilton Bandung
Agency: Tag:/ WorldWriters
Job:
Proofreading:
- In-room Dining Menu
Why I Wrote What I Wrote:
This was a repeat job for Hilton, this time for their establishment in Bandung, Indonesia. Client simply needed a second pair of eyes on the completed menu, but apparently there was still quite a handful of misspellings and typos. Simple to do but a tad straining, as with most proofreading jobs and knowing myself, the perfectionist.
This was a repeat job for Hilton, this time for their establishment in Bandung, Indonesia. Client simply needed a second pair of eyes on the completed menu, but apparently there was still quite a handful of misspellings and typos. Simple to do but a tad straining, as with most proofreading jobs and knowing myself, the perfectionist.
Status: Completed
Saturday, September 10, 2011
Sky Audio
Date: September 2011
Client: Sky Audio
Client: Sky Audio
Job:
Copywriting/ Strategic Planning:
- Strategic Marketing Brief
Why I Wrote What I Wrote:
Had been in touch with the audiophile shop owner who provided great sales and after-sales service after my purchases. He was surprised to find out about my marketing and copywriting experience, after which we discussed how I could help him out in his marketing strategies. Started by putting down what he currently has and does, then decided on a few marketing strategies to be carried out in phases. Hopefully this is the beginning of another fruitful working relationship.
Had been in touch with the audiophile shop owner who provided great sales and after-sales service after my purchases. He was surprised to find out about my marketing and copywriting experience, after which we discussed how I could help him out in his marketing strategies. Started by putting down what he currently has and does, then decided on a few marketing strategies to be carried out in phases. Hopefully this is the beginning of another fruitful working relationship.
Status: Completed
Tuesday, September 6, 2011
Hilton Hangzhou
Date: September 2011
Client: Hilton Hangzhou
Client: Hilton Hangzhou
Agency: Tag:/ WorldWriters
Job:
Job:
Translation (Transcreation):
- Airline Magazine Ad Copy (Chi to Eng)
Why I Wrote What I Wrote:
Agency approached me with an express request to translate the Chinese ad copy of Hilton Hangzhou Qiandao Lake Resort into English, for an advertisement in an airline magazine. Though it is not my first time working with both the languages, it is still my first paid job. Wasn't too difficult; read Hilton's tone of voice brief, mentally developed a brand persona of client, then kept that in mind while doing the translation, paying attention to the adjectives and descriptors.
Agency approached me with an express request to translate the Chinese ad copy of Hilton Hangzhou Qiandao Lake Resort into English, for an advertisement in an airline magazine. Though it is not my first time working with both the languages, it is still my first paid job. Wasn't too difficult; read Hilton's tone of voice brief, mentally developed a brand persona of client, then kept that in mind while doing the translation, paying attention to the adjectives and descriptors.
Status: Completed
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