Winter Morning

Feels like a quiet Christmas...season's greetings to all.

UVWatch

Date: September 2006

Client: UVW, Inc.

Agency: Media Dimension Pte Ltd

Job:

Copywriting of campaign taglines & concepts (Local Launch)

Tagline: Illuminate my night. / Style by day, verve by night. / Light me up. Turn me on.

Why I Wrote What I Wrote:

This was written for the product launch campaign for a US brand of trendy, up-market watches. The images for potential ads were conjured up as I worked on the copy. The taglines were created for nightlife-tinted ad concepts.

Status: Completed; project on hold by client

Home-Fix The D.I.Y Store

Date: August 2006

Client: Home-Fix D.I.Y. Pte Ltd

Agency: Media Dimension Pte Ltd

Job:

Copywriting of voice-over script

Why I Wrote What I Wrote:

Writing this voice-over script was a first for me. This was meant for broadcasting over a conference presentation and had to be kept professionally short and sweet.

Status: Completed

Bank of China

Date: April 2006

Client: Bank of China Limited

Agency: Media Dimension Pte Ltd

Job:

Copyediting of English copy for corporate introduction

Copyediting of English copy for below brochures:
- Corporate Banking
- Financial Institutions Services
- International Trade Settlement Services

Why I Wrote What I Wrote:

Cleaned up the existing English copy for the above-mentioned brochures and corporate introduction, for smoother reading. Thank god for my knowledge of financial terms.

Status: Completed

The Coffee Connoisseur

Date: March 2006

Client: Sarika Connoisseur Café Pte Ltd

Job:

Copywriting of Corporate Profile (Pitch)

Tagline: We cannot be more serious.

Why I Wrote What I Wrote:

The second pitch for a TCC project, which I enjoyed more than the first. Edited bulk of the corporate profile and segregated information in sections. Created the main tagline We cannot be more serious. From this stemmed the ideas that the company is serious about its business, its people, its customers and of course, its coffee. Didn't get to pitch though, as the company dropped this project.

Status: Pitch copy completed; not awarded

Sensi F&B Consultancy

Date: April-August 2005

Client: Sensi F&B Consultancy

Job:

Copywriting of corporate website copy

Tagline: Be Sensible.

Why I Wrote What I Wrote:

Was to propose a corporate tagline before inception of company. Played around with the company name and got Be Sensible. Unfortunately, the company flew by night.

Status: Discontinued by client

The Coffee Connoisseur

Date: August 2005

Client: Sarika Connoisseur Café Pte Ltd

Job:

Copywriting of Christmas Menu 2005 (Pitch)

Tagline: Add a little pizzazz to your Christmas when you celebrate with tcc.

Why I Wrote What I Wrote:

First pitch for TCC. Had to trial-write sample copy for Christmas menu dishes, which could be quite trying if one hadn't tasted them before (especially the vacherin – some intensive gastronomic research had to be done before writing for that). Still, had some fun whetting up appetites with the food descriptions.

Status: Pitch copy completed; not awarded