Guerlain

Date: November 2008

Client: Guerlain

Agency: World Writers

Job: Product Commercial (Copywriting Test Part 3)

Adaptation & Backtranslation of:
- Advertisement headline
- Advertisement copy

Why I Wrote What I Wrote:

The last of the WW copywriting test – adaptation and backtranslation for Guerlain's SUCCESS FUTURE Wrinkle Minimizer & Firming Pure Amber Extract ad copy.

This was the tougher of the lot as I was grappling with the technical terms of beauty products. Nevertheless, managed to tidy up headline and copy for both adaptation and backtranslation.

娇兰SUCCESS FUTURE纯琥珀精华抗皱紧肤霜
Guerlain SUCCESS FUTURE Wrinkle Minimizer & Firming Pure Amber Extract

琥珀－含有大自然自古能量的奥妙。娇兰研究院提取它独特的精华，并提炼出琥珀抗皱紧肤霜。它能让轮廓显得更有曲线美。
Amber - a marvel of nature that encapsulates an age-old energy. Extracting its exceptional powers, Guerlain Research perfected the Pure Amber Extract, which re-defines the natural facial contours.

Status: Completed